Textmagic review: business SMS and email platform with automation and compliance help. Pay-as-you-go pricing from 4.9¢ per SMS.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
Textmagic is an international business text messaging company that helps small and medium-sized businesses engage customers. Its software is used to send notifications, alerts, reminders, confirmations and SMS marketing campaigns. The company says it operates mainly in the US, the UK, Canada and Australia.
The history is long for a messaging vendor. Operations began in 2001 with Textmagic Ltd in the United Kingdom, and a management buyout in 2013 put Priit Vaikmaa in charge. The company launched a new platform in 2023 and added email campaigns in 2025. It reports more than 25,000 active paying business users and over 200 million text messages sent each year.
A business buys credits, picks a sending number and starts messaging contacts. In the US, the number can be a toll-free or local number, and both need brand and campaign registration before sending. Textmagic says it guides that registration and runs AI checks before submission to catch missing items such as proof of opt-in.
Messages are two-way by default, so contacts reply by text and the team sees replies in a shared inbox. Automation flows trigger messages from forms, purchases and appointments. The platform reports delivery status, replies and engagement so staff can see which contacts need follow-up. Consent is stored with each contact, and opt-outs are handled automatically.
The core SMS tools include mass texting, scheduled and recurring campaigns, dynamic fields for personalization, contact segments and delivery reporting. Contacts and users are unlimited. A chat widget, email-to-SMS conversion and sender IDs that display a company name cover other messaging needs.
Beyond SMS, Textmagic offers email campaigns with a drag-and-drop editor, AI templates, an AI writing assistant, scheduled sends and open and click tracking. The shared inbox combines SMS, live chat, social channels, WhatsApp and email without per-seat fees. A CRM with tasks and deals, plus an MCP Connector for AI assistants such as ChatGPT and Claude, rounds out the platform.
Textmagic is a business text messaging platform for sending SMS and email campaigns, managing two-way conversations and automating message sequences. It is aimed at small and medium-sized businesses and operates mainly in the US, UK, Canada and Australia.
Textmagic uses pay-as-you-go credits. SMS is shown at 4.9¢ each, with 1,000 SMS at $49, and 1¢ per SMS for numbers connected from your own CPaaS provider. Local and toll-free numbers are $10 per month with the first month free.
The site offers a free trial through its Try for free and Start for free buttons. It also lists a money-back guarantee. The sources do not describe the trial's length or limits.
Yes. Textmagic includes email campaigns with an AI template builder and drag-and-drop editor. The first 10,000 emails are listed as free, and unlimited contacts are included with no per-contact fees.
It has integrations with HubSpot, Shopify and WooCommerce, and connects to 1,000+ apps through Zapier and its API. You can also connect Twilio, Vonage, Sinch or Bandwidth numbers, and an MCP Connector links it to AI assistants.
Yes. It offers guided 10DLC and toll-free registration, automatic STOP and HELP handling, consent forms and consent records. It also provides setup guidance for the UK, Canada, Australia and Europe, included at no extra charge.
Textmagic describes small and medium-sized businesses as its main audience. Credit-based pricing, unlimited contacts and users, and guided compliance setup fit small teams. Its own customer stories include healthcare, manufacturing and research firms.
Yes. Textmagic supports bringing your own CPaaS numbers, such as Twilio, Vonage, Sinch or Bandwidth. This needs a CPaaS account and API key, and the provider's fees apply on top of Textmagic's 1¢ per text.