TrackBee is server-side tracking for Shopify that recovers missed conversions for Meta, Google and Klaviyo. Plans from €79/month with a 30-day free trial.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
TrackBee is a server-side tracking tool for Shopify stores. It captures conversion events from the store's server instead of relying on the browser pixel, enriches them with first-party data and sends them to ad platforms and Klaviyo. The company says browser pixels miss roughly 30 to 60% of conversion events because of ad blockers, iOS privacy settings and consent choices.
The company behind it is EC Solutions BV, founded in 2022, with offices in San Francisco, Denver, Utrecht and Enschede. Besides tracking, it sells TrackBee Insights, a separate product for asking ad performance questions inside Claude or ChatGPT, and a mobile dashboard. The homepage cites more than 2,500 Shopify stores using the product.
TrackBee follows a capture, enrich and send flow. It reads events such as PageView, AddToCart, Checkout and Purchase from the store's server, then adds first-party data: hashed email, click IDs, past order count and cart contents. Events from one shopper across several devices are stitched into a single profile.
The complete event goes to Meta, Google, TikTok, Pinterest, Snapchat and Klaviyo. TrackBee does not replace existing pixels. It runs next to them and deduplicates, so a sale the pixel already reported is not counted twice. For Klaviyo, it also captures sessions the platform could not identify, so abandonment flows can start for those shoppers.
The core features are server-side tracking, session enrichment and persistent shopper profiles. Pixel deduplication keeps reports clean, and Klaviyo recovery targets browse, cart and checkout abandonment. The company backs the Klaviyo feature with a money-back guarantee of at least 15% more flow revenue within three months, provided an abandonment flow is live and correctly set up.
Profit optimization subtracts Shopify product costs from each order and sends profit as the conversion value to Meta, Google Ads and Snapchat. A fallback cost percentage covers products without costs. A Products dashboard, in beta for a limited number of stores, shows profit per product. TrackBee Insights adds plain-language, cross-platform questions in Claude or ChatGPT.
TrackBee is a server-side tracking and session enrichment tool for Shopify. It captures conversion events from the store's server, enriches them with first-party data and sends them to platforms such as Meta, Google, TikTok, Pinterest, Snapchat, GA4 and Klaviyo.
Tracking plans are Start at €79 a month, Pro at €199 and Scale at €449, all excluding VAT. Plans differ by included tracked revenue and number of stores, and every plan includes all integrations. TrackBee Insights is €19.99 a month on top of a plan.
Yes. Every account gets a 30-day free trial with no credit card required. The trial clock starts when the first ad account is connected, not at sign-up.
No. It runs alongside existing pixels and sends the same events from the store's server. Deduplication prevents a sale from being counted twice.
TrackBee lists 19 integrations, including Meta, Google Ads, TikTok, Pinterest, Snapchat, Microsoft Ads, ChatGPT Ads, Whop Ads, Klaviyo, Google Analytics 4, Calendly, Shopify Hydrogen and Funnelish. Claude and ChatGPT connect through Insights.
The company builds it for DTC brands running paid media on Shopify and for agencies that manage them. It is not designed for stores on other ecommerce platforms.
It captures sessions Klaviyo would not recognize and enriches them with first-party data, so browse, cart and checkout abandonment flows can fire for more shoppers. The company guarantees at least 15% more flow revenue within three months or a refund, provided an abandonment flow is live and correctly set up.
The company says installation takes under five minutes from the Shopify App Store, with no developer, code changes or tag manager. Most brands see more complete reporting within 48 hours, according to the site.