VisitorLab combines session replay, heatmaps, Revenue Leaks and AI Visibility. Free plan, paid plans from $149/month. See features, pricing and verdict.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
VisitorLab is a website experience analytics platform that puts session replay, heatmaps, frustration signals, traffic analytics, Revenue Leaks and AI Visibility in one product. Its stated approach is to watch the experience rather than the visitor, showing what people go through on a site instead of building profiles of individuals.
Beyond standard behavior tools, it adds two layers: a dollar estimate of what drop-offs cost, and tracking of how ChatGPT, Gemini, Perplexity and Claude describe a brand. AI session tags then label each visit by intent, outcome and friction, so teams can find the sessions worth watching.
VisitorLab records visits to a website and analyzes them. Frustration signals are detected automatically on every session, and heatmaps are built from visits already recorded, so no per-page setup is needed. Form inputs are masked in the browser, and any element can be hidden with one attribute.
About 30 minutes after a visit ends, it is tagged. Free rule tags such as bounce, rage click and converted apply to every session, while AI reads the most telling sessions, those with friction or conversions first, and adds intent, outcome, friction and a one-line summary. Emails, phone numbers and long numbers are masked before anything reaches the AI.
The replay player marks every click on the seek bar and shows entry and exit page, referrer, country, device, browser and OS beside the recording. Sessions can be filtered by URL, device, duration, clicks, pages, source and signals. Rage clicks are defined as four or more rapid clicks in the same spot, and JavaScript errors show message, source file and line.
The dashboard covers sessions, pageviews, bounce rate, channels, UTM parameters and Google Lighthouse scores. Page flow follows visitors step by step from any page with drop-off counts. Revenue Leaks and AI Visibility sit on top: the first values goals and lost sessions, the second scores mentions, citations and share of voice per assistant, and runs a crawler check for GPTBot, ClaudeBot and PerplexityBot.
VisitorLab is a website experience analytics platform with session replay, heatmaps, frustration signals, Revenue Leaks, AI session tags and AI Visibility. It shows what visitors experience, what drop-offs cost and how AI assistants talk about a brand.
VisitorLab has a free Freemium plan at $0/month. Paid plans are Starter at $149/month, Growth at $399/month and Scale at $999/month, and Enterprise pricing is available by contacting the company.
Yes. The Freemium plan costs $0/month with no credit card required. It includes 5,000 sessions a month, 30-day retention, 1 project, 2 team members and 3 Revenue Leaks goals per project.
Revenue Leaks lets users choose goals such as an add to cart, sign-up or form sent, and assign each a value. It then shows value produced and lost by funnel step, page, traffic source and device, and the share lost in sessions with friction.
AI Visibility tracks ChatGPT, Gemini, Perplexity and Claude. It runs customer-style prompts with web search on and measures mentions, citations and ranking. It is available on paid plans and uses AI credits.
No. According to the website, visitor IP addresses are not stored, and country comes from the browser time zone. Session data is stored in Nuremberg, Germany, and deleted after the plan's retention period.
VisitorLab suits e-commerce, SaaS and lead generation teams that want to connect visitor behavior to revenue. It also fits marketers who want to track brand presence in AI assistants.
The website does not list any third-party integrations. Check with the VisitorLab team if a specific connection matters for your stack.