VisitorType shows what AI assistants send your site, verifies bots and fires tags by visitor type. Free plan, paid plans from €59/month.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
VisitorType is a first-party AI channel analytics product. It shows which AI assistants, including ChatGPT, Perplexity, Gemini, Claude and Copilot, send visitors to a website, which pages those visitors land on, and how the channel changes week over week. Many of these visits appear as Direct in GA4, because the assistant passes no referrer the analytics tool recognizes.
The product also classifies every visit as human, AI crawler, AI search bot, assistant fetcher or agentic browser. Claimed bot identities are checked against vendor-published IP ranges, so impostors are flagged instead of counted. The company says it is independently built and operated from the EU, and it runs VisitorType on its own site.
A script tag with a container ID goes on the site. The snippet is described as dependency-free, async and cookieless, and it catches assistants and agentic browsers that run JavaScript. Attribution reads referrer patterns, UTM fusion and the assistant fetches that come before a visit, then credits the platform that sent the person.
AI crawlers such as GPTBot do not run JavaScript, so a second pipeline exists. Server-side adapters report requests to a collect API and cover the crawlers the snippet cannot see. Classification then feeds GTM-style rules with triggers, tags, versions and publishing. A rule can fire an ad pixel for humans only, inject canonical facts for AI search bots, or push the AI source into GA4.
The AI Channel report itemizes visits by platform and landing page, while IP verification separates real agents from scrapers using a trusted name. On its own site over 30 days, the company reports that about two in three checkable AI-bot claims failed verification. The directory of 35+ detected and verified agents gives block or allow guidance for each one.
Rules are the action layer. Teams can fire analytics or ad pixels per visitor type, serve structured facts to AI search bots, and count assistant referrals for a named agent such as ChatGPT-User. Every account also gets an MCP server endpoint, so an MCP client can answer questions like which agents hit the pricing page this week.
VisitorType is first-party AI channel analytics. It shows which AI assistants send visitors to a website, verifies claimed bots against vendor-published IP ranges, and fires tags according to visitor type such as human, crawler or agent.
VisitorType has a free plan at €0 with 10k events per month. Paid plans are Pro at €59 per month, Business at €149 per month and Scale at €549 per month. Plans differ mainly in event volume, containers, retention and MCP API keys.
Yes. The free plan includes 10k events per month, one container, 30 days of retention, all detection and rule features, AI referrals and one read-only MCP API key. No credit card is required to start.
According to VisitorType, most AI assistants send visitors without a referrer that analytics tools recognize, so the visit looks like someone typing the URL. VisitorType reads referrer patterns, UTM fusion and assistant fetches to attribute the visit to the platform.
Tools such as Profound, Peec and Otterly ask AI models questions and report brand mentions from the outside. VisitorType uses a snippet on your own site to measure the verified visits, landing pages and conversions those mentions produce. The company describes the two as complementary.
It offers a WordPress plugin, a Shopify snippet, a JavaScript snippet, Next.js middleware, Express or Node middleware, Cloudflare Workers and an HTTP API. It can also push the AI source into GA4. Vercel, Netlify and Fastly log forwarding are coming soon.
No. The site states it uses no cookies and no fingerprinting, stores no visitor IPs and honors Global Privacy Control. It classifies visits rather than people and describes itself as EU-based and GDPR-first.
Not with the snippet alone. Crawlers such as GPTBot are caught through server-side reporting, using the Next.js, Express and Cloudflare Workers adapters or the HTTP API, which feed the same dashboard.