Web-Tracking.eu is a cookieless, GDPR-compliant analytics tool for EU websites. See pricing, features, and pros/cons before you switch from Google Analytics.
Category
Analytics
Pricing
Freemium: a free plan (€0/mo, 10,000 events, 1 site) plus three paid subscription tiers billed monthly — Starter €5/mo, Growth €15/mo, and Scale €39/mo — scaling by monthly event volume, number of sites, and data retention length. No credit card is required for the free plan.
Web-Tracking.eu is a privacy-first web analytics tool aimed at European site owners who want Google Analytics-style insight without the consent-banner friction. Instead of cookies, it uses a lightweight (~4.5KB gzipped) async script tag to track pageviews, visitors, and sessions, so it loads without affecting Core Web Vitals. Beyond basic traffic counts, it groups sessions into an 'engagement quality' score (bounce, skim, engaged, gold) based on time on page and scroll depth, tracks referrers, countries, devices and browsers, and shows period-over-period trend comparisons. A 'page change tracking' feature lets teams annotate site redesigns and compare before/after metrics, and the product can import historical data from Google Analytics 4 so teams don't lose past reporting when they switch. It also layers in AI features: plain-language data queries powered by Mistral AI, plus an MCP-based integration so AI coding assistants like Claude Desktop, Cursor, and Continue can query analytics data directly. The company is based in Denmark (CVR 27 42 93 86) and hosts the service on Hetzner infrastructure in Germany, keeping native analytics data in the EU; it offers an optional Google Analytics 4 forwarding feature and a Data Processing Agreement for GDPR compliance. A one-click WordPress plugin is available for easy installation on WordPress sites.
Key Features
Cookieless traffic analytics — Tracks pageviews, visitors, and sessions without cookies or stored IP/personal data, via a ~4.5KB async script tag.
Engagement quality scoring — Classifies each session as bounce, skim, engaged, or gold based on time on page and scroll depth.
Page change tracking — Lets teams annotate site redesigns and compare before/after analytics metrics.
Google Analytics 4 import — Imports historical GA4 data so past reporting isn't lost when switching.
AI-powered analytics queries — Plain-language data queries powered by Mistral AI, plus an MCP integration for AI assistants like Claude Desktop, Cursor, and Continue.
WordPress plugin — One-click official WordPress plugin for easy installation on WordPress sites.
Pros & Cons
Pros
No cookie banner required, since tracking doesn't rely on cookies or store personal data/IPs
Data is hosted entirely in the EU (Germany), which simplifies GDPR compliance
Lightweight tracking script (~4.5KB gzipped, async) with minimal impact on page performance
Generous free plan (10,000 events/month) with paid tiers starting as low as €5/month
Built-in Google Analytics 4 historical data import, so switching doesn't mean losing past data
One-click WordPress plugin makes installation straightforward for non-technical users
Cons
Much younger and smaller than established analytics tools like Google Analytics, Plausible, or Fathom, so third-party reviews and integrations are limited
Free and entry-level Starter plan cap events fairly low (10,000-100,000/month), which fast-growing sites will outgrow quickly
AI query features are capped by plan (10-200/month) rather than unlimited except on the top Scale tier
No dedicated native mobile apps mentioned; usage is via the web dashboard and script tag only