WelcomeHome is a CRM built for senior living and home care operators, with prospect management, referral tracking, and pricing from $550/month per community.
Category
Healthcare & Wellness
Pricing
Two published monthly per-community tiers for Senior Living CRM: Core at $550/month and Enhanced at $700/month (with extra call-tracking lines at $10/month each). Home Care CRM pricing is not publicly listed and requires contacting sales., from $550
Verified
Not yet
Last updated
August 6, 2026
IntegrationsSaaSMobile AppGenerative AIAI
WelcomeHome Software is a purpose-built CRM for the senior living and home care industries, offering separate Senior Living CRM and Home Care CRM products. Instead of adapting a generic sales CRM, WelcomeHome is designed around the specific workflow of converting inquiries into move-ins or new care starts: prospect and referrer management, activity tracking, occupancy and pipeline reporting, and in-platform email, call, and text communication. An 'AI Snapshot' feature surfaces key prospect fields, life stories, and activity logs in one view to help sales and admissions teams act faster. The platform is available as a native mobile app with full feature parity to desktop, and integrates with property-management, EMR/EHR, marketing-automation, and online-directory systems commonly used by senior living operators. WelcomeHome offers two tiers, Core and Enhanced, letting communities start with core prospect-management tools and add call tracking, automated sequences, a visual email builder, and post-tour surveys as they scale. The company was co-founded by John Lariccia (CEO) and Ryan Winograd after seeing that existing CRMs were either underpowered or outdated for this niche.
Key Features
AI Snapshot — Brings together key prospect fields, life stories, and activity logs into a single real-time view to help sales and admissions teams act faster.
One Touch Communication — In-platform email, call, and text so teams can reach seniors, families, and referrers without leaving the CRM.
Prospect & Referrer Management — Manage thousands of prospect records simultaneously with real-time updates in a centralized location, including referral source tracking.
Automated Workflows — Automates recurring reports and task follow-ups to reduce manual administrative work.
Configurable Interface — Customizable screens, reports, and data tables so organizations can surface the information most relevant to their teams.
Native Mobile App — iOS and Android apps with full feature parity to desktop, so field-based sales and community staff can work from tablets or phones.
Pros & Cons
Pros
Purpose-built for senior living and home care workflows, rather than a generic CRM adapted after the fact
In-platform email, call, and text let admissions/sales teams communicate with prospects and referrers without switching tools
Native mobile app has full feature parity with desktop, useful for field-based sales and community staff
Two-tier (Core/Enhanced) pricing lets smaller operators start lean and add automation and call tracking as they grow
Broad integration library with senior-living-specific systems (PointClickCare, MatrixCare, Yardi, A Place for Mom, and others)
Cons
Pricing is per-community and scoped to senior living/home care operations, so it isn't a fit for general-purpose sales teams
Enhanced call tracking includes only 5 lines, with additional lines billed at $10/line/community
Public marketing pages don't disclose company size, founding year, or customer count, making outside validation harder
No free trial or self-serve signup is advertised; pricing requires contacting sales