Wicked Reports is first-party attribution with weekly Scale, Chill, or Kill calls per channel. Plans from $499/month. See features, pricing and pros and cons.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
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Wicked Reports is a first-party marketing attribution platform for eCommerce and subscription businesses that run paid traffic. It ties every order to the real click that caused it and separates new customers from repeat buyers down to the campaign and creative level. The company positions it as a verified source of truth beneath budget decisions, set against the numbers that ad platforms report about their own results.
Wicked Reports LLC says the product is built on twelve years of first-party attribution work. Its main output is a weekly Scale, Chill, or Kill call for each channel, and each decision is logged with a dollar value. The site names agencies and brands such as Bullseye Sellers, Magic vs Machine, Tier 11, One Core Media, and Wise Pelican among the teams that use it.
Wicked describes a three-step flow. Measure ties each order to the click that caused it, using first-party data from your cart, CRM, or subscription payments. Signal sends ad platforms a verified new customer event so their algorithms optimize toward the buyers you want rather than cheap repeat sales. Act produces the weekly Scale, Chill, or Kill call on each channel.
Underneath, the tracking is built to hold up against blockers and consent limits. Custom-domain tracking loads from a subdomain on your site, and a cookieless mode covers EU traffic. The company cites ~99%+ capture outside the EU and ~99% in the EU, and notes results vary by region, consent rates, and implementation. It also captures identity signals such as pre-submit email and order identifiers.
Every plan includes FunnelVision pre-built views, Cohort and LTV reports, lifetime lookback and lookforward, and integrations with major ad platforms, standard carts, and standard CRMs. Scale adds API integrations with an Outbound API, currency conversion, and international time-zone data loading. The platform also lists an Attribution Time Machine, an Attribution Report, and a custom attribution models option.
The AI layer is a distinct part of the product. 5 Forces AI runs nightly strategic analysis and surfaces Scale, Chill, and Kill picks with tactical fixes. The built-in Analyst and an MCP server let you point ChatGPT or Claude at Wicked's verified data. Advanced Signal (Meta CAPI) sends cleaner conversion events to Meta, and Maximize adds Custom Conversions and Amazon revenue integration.
Wicked Reports is a first-party marketing attribution platform for eCommerce and subscription businesses. It ties orders to the clicks that caused them, separates new from repeat customers, and gives weekly Scale, Chill, or Kill calls for each paid channel.
For the $0 – $2,500,000 annual revenue band, Measure is $499/month, Scale is $699/month, and Maximize is $999/month. Enterprise starts at $4,999. Pricing is revenue-based, so your band depends on your last 12 months of gross revenue.
The sources do not mention a free trial or free plan. They offer a live demo, a 3-minute tour, and a 3x guarantee: if logged decisions do not reach three times your subscription within 90 days, Wicked is free until they do.
It integrates with Shopify, BigCommerce, Stripe, Meta, Google Ads, TikTok, Pinterest, Snap, Microsoft Ads, Klaviyo, and Amazon. API, Zapier, and webhooks support custom platforms and legacy CRMs.
It is aimed at agencies, media buyers, eCommerce brands, and subscription brands running serious paid budgets. It suits teams that want one verified number for new customer acquisition cost and clear weekly budget decisions.
Yes. Wicked offers an MCP server that connects ChatGPT or Claude to its verified data. You can also use the built-in Analyst.
It offers custom-domain tracking, which loads from a subdomain on your site, and a cookieless mode. It also captures identity signals such as email before form submission, HubSpot visitor keys, and order identifiers. The company says results vary by region and consent rates.
The lowest plan is $499/month for brands under $2.5M in annual revenue, so very small shops should weigh that cost. Brands with meaningful paid spend may find the new-customer focus useful. The sources say most accounts at $50,000 a month in ad spend pass the 3x guarantee in about two weeks.