Alpha Insights is a WooCommerce plugin for true profit tracking, cost of goods, expenses, real-time traffic analytics, and Facebook/Google ad ROI. See…
Annual subscription with a 7-day free trial and 30-day money-back guarantee. Single Site $79/year (reg. $108), Three Sites $149/year (reg. $228), Enterprise custom from $299/year., from $79/year
Verified
Not yet
Last updated
August 15, 2026
WordPress IntegrationReporting
Alpha Insights is a profit-intelligence and analytics plugin for WooCommerce, built by WP Davies. It consolidates every cost, fee, and expense in a store into a single source of truth so merchants can see their true net profit on every order and every campaign, rather than relying on revenue-only reporting. The plugin combines advanced profit and sales reporting with precise cost-of-goods (COGS) tracking, an expense-management module that captures everything from ad spend to shipping, real-time website visitor analytics, and native ad-account integrations for Facebook Ads and Google Ads that automatically sync ad spend against orders and product costs to reveal true campaign ROI. All reporting is driven by a drag-and-drop custom report builder with 23 pre-built reports, advanced filtering, multi-currency conversion, and comparison across metrics, segments, and time periods. Reports can be exported to CSV and PDF, shared via live share links, and white-labeled on PDFs and shared reports. Marketed as trusted by 1000+ WooCommerce stores, Alpha Insights is aimed at data-driven e-commerce founders and marketers who need accurate profit visibility to make confident pricing, spend, and growth decisions.
Key Features
Advanced Profit & Sales Reporting — Combines every cost, fee, and expense to show true net profit, sliced across metrics, segments, and time-period comparisons, with 23 pre-built reports.
Drag & Drop Report Builder — Build custom WooCommerce reports with a drag-and-drop builder, advanced filtering, and multi-currency conversion.
Advanced Cost of Goods (COGS) — Precise cost-of-goods tracking that powers confident pricing and growth decisions for data-driven teams.
Expense Management Module — Track every dollar from ad spend to shipping costs in one profit-focused view inside the WooCommerce dashboard.
Facebook & Google Ads Integration — Automatically syncs ad spend with orders and product costs to reveal the true ROI and profitability of every campaign.
Real-Time Website Traffic Analytics — Analyzes website visitors in real time to connect traffic behavior with sales and profit performance.
Export, Live Share & White-Label Reports — Export reports to CSV and PDF, share via live share links, and white-label PDFs and shared reports.
Pros & Cons
Pros
Consolidates revenue, COGS, fees, ad spend, and expenses into a single true-profit view for WooCommerce
Native Facebook Ads and Google Ads integrations tie ad spend to orders and product costs for real campaign ROI
Drag-and-drop report builder with 23 pre-built reports, advanced filtering, and time-period comparisons
Practical export and sharing options: CSV/PDF export, live share links, and white-label PDFs
Self-serve pricing with a 7-day free trial and a 30-day money-back guarantee lowers adoption risk
Cons
Purpose-built for WooCommerce/WordPress only, so it is not an option for other e-commerce platforms such as Shopify
Licensing is per-site (single or three sites), so multi-store operators must move up to the custom-priced Enterprise plan
As a specialized analytics plugin, it requires an existing store's data to be configured accurately (costs, expenses) to deliver reliable profit figures