ImoBI Pro adds a broker CRM, portal feed sync, and 360° virtual tours to WordPress real estate sites. Free ImoBI Lite tier available. See pricing & features.
Researched and fact-checked by Bartu Cavusoglu · Updated August 7, 2026
ImoBI Pro (also marketed as WP ImoBI Pro) is a WordPress plugin built for real estate agents, brokers, and agencies that want to sell and manage property listings without replacing their existing WordPress theme or site design. It layers a broker/agent CRM with a Kanban-style lead pipeline (New → Contact → Proposal → Closed) on top of a multi-agent dashboard, automated XML feed syncing to the Brazilian property portals ZAP Imóveis, VivaReal, and OLX, 360° virtual property tours built on Pannellum, auto-generated PDF brochures, appointment scheduling, and a financing/mortgage simulator supporting Price and SAC amortization. The plugin is theme-independent (compatible with Hello Elementor, Astra, Kadence, GeneratePress, and other themes), works inside Elementor via shortcodes, and is configured entirely from the WordPress dashboard with no coding required. It ships as a free ImoBI Lite tier (property grid listings, search/filtering, favorites, contact forms, and map integration) plus a paid ImoBI Pro tier that adds the CRM, agent dashboards, feed sync, virtual tours, and brochure generation. It supports 10 languages and 19+ currencies for international use.
Key Features
Broker/Agent Dashboard — A frontend portal where agents and brokers manage their own listings, leads, and appointments without accessing the WordPress admin.
Kanban Lead CRM — A visual Kanban-style pipeline (New → Contact → Proposal → Closed) for tracking leads, with multi-broker support and commission tracking.
Real Estate Portal Feed Sync — Automated XML feed syncing that publishes property listings to ZAP Imóveis, VivaReal, and OLX.
360° Virtual Tours — Upload equirectangular images to automatically generate immersive 360° property tours powered by Pannellum.
Financing Simulator — A configurable mortgage/financing calculator supporting Price and SAC amortization systems for buyer estimates.
PDF Brochure Generation — Automatically generates downloadable PDF brochures for property listings.
Property Listings & Search — Responsive property grid listings with search and filtering by type, city, price, and bedrooms, plus cookie-based favorites.
Interactive Maps — Property location maps via free OpenStreetMap/Leaflet, or optional Google Maps with an API key.
Pros & Cons
Pros
Free ImoBI Lite tier lets agencies start with core listing features before upgrading
Theme-independent and works with popular WordPress themes and inside Elementor
Built-in automated feed sync to major Brazilian real estate portals (ZAP Imóveis, VivaReal, OLX)
No coding knowledge required to configure or manage listings
7-day money-back guarantee on the paid Pro plan
Cons
Portal feed integrations (ZAP Imóveis, VivaReal, OLX) are geared toward the Brazilian real estate market, limiting usefulness elsewhere
Pro-tier pricing is per-site, so multi-site agencies need additional licenses
Requires an existing WordPress installation rather than offering a standalone hosted platform