Guru and Slab both help teams organize and retrieve internal knowledge, but they sit at opposite ends of the market: Guru is a custom-quoted platform built…
Best for Guru: Larger or compliance-sensitive organizations that need permission-scoped AI answers, automated detection of conflicting or outdated knowledge, and direct integration with tools like Slack, Microsoft Teams, Claude, and Cursor — and that are prepared to go through a sales conversation for pricing.
Best for Slab: Smaller teams (10 users or fewer) that want to start on a free plan with no credit card, or growing teams that want transparent per-user pricing and AI writing assistance (Autofix) without committing to an enterprise sales process.
At a Glance
Guru
Slab
Primary category
Knowledge Base
Knowledge Base
Rating
Not documented
Not documented
Pricing model
Subscription (per seat, 10-seat minimum on paid plans)
Per-user monthly subscription with a free tier for small teams
Free (paid plans from $6.67/user/month billed annually)
Free plan
Not documented
Yes
Free trial
Yes
Yes
Platforms
Web
Web
Team collaboration
Not documented
Not documented
AI features
Yes
Yes
Public API
Yes
Not documented
Key Differences
Pricing transparency and access model
Guru: Guru is fully custom/quote-only, with no published plans or prices and no self-serve free plan advertised.
Slab: Slab publishes exact prices for Free ($0, up to 10 users), Startup ($6.67/user/month), and Business ($12.50/user/month), with Enterprise as the only custom tier (100+ user minimum).
Teams that want to evaluate cost without a sales call can do so with Slab but not with Guru.
Automated knowledge verification vs. AI writing assistance
Guru: Guru's Knowledge Agents automatically flag conflicting versions, duplicates, and gaps in the knowledge base.
Slab: Slab's AI (Autofix on Startup; Predict and Ask on Business) is framed around writing assistance rather than automated conflict detection.
Guru's approach targets keeping large, sprawling knowledge bases accurate at scale, while Slab's AI is oriented toward helping individual authors write and edit faster.
Permission-aware, cited AI answers
Guru: Guru's AI search and chat are permission-aware and surface cited answers grounded in governed company knowledge.
Slab: Slab's facts don't describe a permission-scoped AI search or citation feature.
Permission-aware answers reduce the risk of AI surfacing restricted information to the wrong audience.
Compliance certifications stated
Guru: Guru states SOC 2 Type II certification and a HIPAA-ready posture.
Slab: Slab's facts don't mention a compliance certification, only SAML SSO and SCIM provisioning on the Business plan.
Regulated industries (healthcare, finance) often require documented compliance certifications during vendor review.
AI assistant and chat-tool integrations
Guru: Guru integrates with Slack, Microsoft Teams, Claude, Chrome, Cursor, and MCP so answers surface where people already work.
Slab: Slab's stated integrations are Google, Asana, and Ashby, with no AI assistant integrations mentioned.
Teams that already rely on AI coding or chat assistants may want their knowledge base answers to appear directly inside those tools.
Feature-by-Feature
Pricing & Access
Feature
Guru
Slab
Free self-serve plan
Unavailable
Available
Published self-serve pricing
Unavailable
Available
Custom/Enterprise plan
Available
Available
AI & Knowledge Features
Feature
Guru
Slab
Automated conflict/duplicate detection
Available
Not documented
AI writing assistance
Limited
Available
Permission-aware AI search/chat
Available
Not documented
Cited, grounded AI answers
Available
Not documented
Governance & Compliance
Feature
Guru
Slab
Audit trails / audit logs
Available
Available
SOC 2 / HIPAA-ready
Available
Not documented
SAML SSO / SCIM provisioning
Not documented
Available
Integrations
Feature
Guru
Slab
AI assistant integrations (Claude, Cursor, MCP)
Available
Not documented
Chat platform integrations (Slack, Teams)
Available
Not documented
Pricing Compared
Starting price reflects the lowest paid tier, not the full cost for every team size or usage level.
Startup — $6.67/user/month billed annually (monthly billing available at a higher rate)
Business — $12.50/user/month billed annually
Enterprise — Custom annual contract
Pros & Cons
Guru
Pros
Verified Cards with expiration dates directly address the stale-knowledge problem common in traditional wikis.
Deep, purpose-built Slack integration, reflecting Slack's own early investment in the company, makes Guru easy to adopt inside existing chat workflows.
Permission-aware AI answers with citations reduce the risk of AI-generated responses surfacing unauthorized or unverified information.
Strong compliance posture, including SOC 2 Type II, HIPAA, and GxP, suits regulated industries like healthcare and financial services.
Guru for Good offers discounted pricing for eligible nonprofit organizations.
Cons
No permanent free tier; only a 30-day free trial is available before a paid plan is required.
A 10-seat minimum on paid plans raises the effective entry cost above the advertised per-seat price for very small teams.
Builder and Enterprise/Expert pricing is not published, requiring a sales conversation to get an actual quote.
Less general-purpose than broad workplace search tools, since Guru's value depends on teams maintaining well-curated Cards.
Feature set is narrower than an all-in-one wiki and documentation tool like Notion or Confluence for teams that also need long-form docs and project management.
Slab
Pros
Fast, focused search that spans Slab plus connected tools like Slack and Google Drive
Clean editor that is quick to learn compared to heavier block-based tools
Free plan is genuinely usable for teams up to 10 users
AI features (Autofix, Predict, Ask) are included at a mid-tier price point
30-day money-back guarantee reduces risk when adopting a paid plan
Cons
Narrower feature set than all-in-one workspace tools like Notion (no databases, no task boards)
Free and Startup tiers cap attachment size and version history
Mobile experience is reported as weaker than the desktop app
Enterprise plan requires a 100-user minimum, which excludes smaller organizations from custom terms
Fewer third-party integrations than larger platforms like Confluence
Use Cases
Choose Guru: Larger or compliance-sensitive organizations that need permission-scoped AI answers, automated detection of conflicting or outdated knowledge, and direct integration with tools like Slack, Microsoft Teams, Claude, and Cursor — and that are prepared to go through a sales conversation for pricing.
Choose Slab: Smaller teams (10 users or fewer) that want to start on a free plan with no credit card, or growing teams that want transparent per-user pricing and AI writing assistance (Autofix) without committing to an enterprise sales process.
Need both: Organizations comparing a self-serve wiki against an enterprise knowledge-governance platform as part of a formal evaluation will likely need both quotes in hand, since Guru requires a sales conversation to even see pricing while Slab's numbers are already public.
Guru
Customer support knowledge base — Support teams use Guru's verified Cards and AI Knowledge Agents to answer customer questions accurately and quickly without digging through outdated documentation.
Sales enablement — Sales teams use Guru to surface verified product and pricing information directly inside their CRM and Slack workflows during deal cycles.
Internal HR and IT knowledge management — HR and IT teams use Guru to maintain verified, expiring policy and process documentation that employees can trust is current.
Slab
Engineering documentation — Engineering teams document architecture decisions, runbooks, and onboarding guides in a searchable central wiki.
Company-wide onboarding hub — HR and operations teams centralize new-hire onboarding materials, policies, and process docs in organized topics.
Cross-tool knowledge search — Teams already using Slack, Google Drive, and GitHub adopt Slab primarily for its unified search across all three.
Frequently Asked Questions
Is Guru's pricing public?
No, Guru uses custom pricing scoped during a conversation with its sales team based on organization scale and AI usage.
Does Slab have a free plan?
Yes, Slab is free forever for up to 10 users with unlimited posts/topics and no credit card required.
What AI features does Guru offer?
Knowledge Agents that automatically verify and flag conflicting or duplicate content, plus permission-aware AI search and chat that returns cited answers, integrating with Slack, Teams, Claude, and Cursor.
What AI features does Slab offer, and on which plans?
AI Autofix is included from the Startup plan ($6.67/user/month); AI Predict and AI Ask are added on the Business plan ($12.50/user/month).
Is Guru HIPAA compliant?
Guru states it is HIPAA-ready and holds SOC 2 Type II certification.
Is there an Enterprise plan for Slab?
Yes, a custom-priced Enterprise plan is available for organizations with a 100+ user minimum.