Compare knockcrm and Affinity on pricing, features, platforms, and ratings — both CRM tools, Knock CRM does not publish pricing publicly; pricing is…
At a Glance
knockcrm
Affinity
Primary category
CRM
CRM
Rating
Not documented
Not documented
Pricing model
Knock CRM does not publish pricing publicly; pricing is quote-based and provided by the sales team after a demo, typical for multifamily property-management software.
custom
Starting price
Not documented
Roughly 2,000 dollars per user per year, with an approximate 20,000 dollar annual minimum
Free plan
Not documented
Not documented
Free trial
Not documented
Not documented
Platforms
Mobile App
Not documented
Team collaboration
Not documented
Not documented
AI features
Yes
Not documented
Public API
Not documented
Not documented
Pricing Compared
Starting price reflects the lowest paid tier, not the full cost for every team size or usage level.
knockcrm
No individual plan breakdown documented yet.
Affinity
Affinity (Enterprise) — Roughly 2,000 dollars per user per year, approximate 20,000 dollar annual minimum annual contract
Pros & Cons
knockcrm
Pros
Purpose-built for multifamily leasing, covering the full funnel from tour scheduling to lease conversion
Unified messaging and task management can reduce dropped leads across leasing teams
Analytics (Knock Insights) give owners and managers visibility into team and marketing performance
Cons
No public pricing is disclosed, so buyers must contact sales to evaluate cost
Built specifically for multifamily leasing, so it isn't a general-purpose CRM for other industries
Marketing claims (e.g. '3x greater efficiency', '2.5x tour volume') are vendor-reported and not independently verified
Specific PMS integration partners are not listed publicly, making integration fit hard to confirm before a sales call
Affinity
Pros
Automated relationship capture removes the manual data-entry burden common in traditional CRMs
Purpose-built for venture capital, private equity, and investment banking dealmaking workflows
Warm-introduction discovery can meaningfully improve deal sourcing versus cold outreach
Backed by significant venture funding and a large customer base across 70-plus countries
Combines CRM, relationship intelligence, and portfolio tracking in one integrated platform
Cons
Pricing is not published and is positioned at an enterprise price point, roughly 2,000 dollars or more per user per year
Not suited for general sales teams or industries outside private capital and dealmaking
Automated email and calendar ingestion may raise data privacy considerations some firms need to evaluate
High annual minimum contract value makes it less accessible for very small or early-stage funds
Use Cases
knockcrm
Affinity
Venture capital deal sourcing — VC firms use Affinity to identify warm introduction paths to founders and manage their investment pipeline.
Private equity relationship management — Private equity firms use Affinity to track relationships with target companies, advisors, and co-investors across the deal lifecycle.
Investment banking network intelligence — Investment banks use Affinity's relationship graph to surface internal connections that can accelerate client and deal introductions.