Compare keela and Affinity on pricing, features, platforms, and ratings — both CRM tools, Subscription (SaaS), priced by contact volume. Paid plans start…
At a Glance
keela
Affinity
Primary category
CRM
CRM
Rating
Not documented
Not documented
Pricing model
Subscription (SaaS), priced by contact volume. Paid plans start around $134/month billed annually for up to 1,000 contacts and scale up through higher tiers as contact counts grow, with custom pricing above 10,000 contacts. All plans include unlimited forms, emails, and donations; donation processing runs at a nonprofit rate of about 2.2% + $0.30 via Stripe/PayPal. A guided demo is available.
custom
Starting price
Not documented
Roughly 2,000 dollars per user per year, with an approximate 20,000 dollar annual minimum
Free plan
Not documented
Not documented
Free trial
Not documented
Not documented
Platforms
Web
Not documented
Team collaboration
Not documented
Not documented
AI features
Yes
Not documented
Public API
Not documented
Not documented
Pricing Compared
Starting price reflects the lowest paid tier, not the full cost for every team size or usage level.
keela
No individual plan breakdown documented yet.
Affinity
Affinity (Enterprise) — Roughly 2,000 dollars per user per year, approximate 20,000 dollar annual minimum annual contract
Pros & Cons
keela
Pros
Purpose-built for nonprofits, so donation forms, tax receipts, and donor stewardship work out of the box
AI features like Smart Ask suggest optimal donation amounts and surface donors most likely to give
Automated, compliant tax receipting for IRS, CRA, and ACNC
Contact-volume pricing with unlimited forms, emails, and donations on every plan
Part of the broader Velora suite (Aplos, Raisely, Keela) for connected accounting and peer-to-peer fundraising
Cons
Entry pricing of around $134/month may be steep for very small or brand-new nonprofits
Costs rise as your contact list grows, since pricing scales by contact volume
No clearly advertised free trial; evaluation is via a guided demo
Some capabilities like Pipelines, texting, wealth screening, and Premium Care are paid add-ons
Focused solely on nonprofits, so it is not suited to for-profit sales teams
Affinity
Pros
Automated relationship capture removes the manual data-entry burden common in traditional CRMs
Purpose-built for venture capital, private equity, and investment banking dealmaking workflows
Warm-introduction discovery can meaningfully improve deal sourcing versus cold outreach
Backed by significant venture funding and a large customer base across 70-plus countries
Combines CRM, relationship intelligence, and portfolio tracking in one integrated platform
Cons
Pricing is not published and is positioned at an enterprise price point, roughly 2,000 dollars or more per user per year
Not suited for general sales teams or industries outside private capital and dealmaking
Automated email and calendar ingestion may raise data privacy considerations some firms need to evaluate
High annual minimum contract value makes it less accessible for very small or early-stage funds
Use Cases
keela
Affinity
Venture capital deal sourcing — VC firms use Affinity to identify warm introduction paths to founders and manage their investment pipeline.
Private equity relationship management — Private equity firms use Affinity to track relationships with target companies, advisors, and co-investors across the deal lifecycle.
Investment banking network intelligence — Investment banks use Affinity's relationship graph to surface internal connections that can accelerate client and deal introductions.