keela vs Capsule CRM

Compare keela and Capsule CRM on pricing, features, platforms, and ratings — both CRM tools, Subscription (SaaS), priced by contact volume. Paid plans start…

At a Glance

 keelaCapsule CRM
Primary categoryCRMCRM
RatingNot documentedNot documented
Pricing modelSubscription (SaaS), priced by contact volume. Paid plans start around $134/month billed annually for up to 1,000 contacts and scale up through higher tiers as contact counts grow, with custom pricing above 10,000 contacts. All plans include unlimited forms, emails, and donations; donation processing runs at a nonprofit rate of about 2.2% + $0.30 via Stripe/PayPal. A guided demo is available.Freemium
Starting priceNot documentedFree (paid plans from $18/user/month billed annually)
Free planNot documentedYes
Free trialNot documentedNot documented
PlatformsWebWeb, iOS, Android
Team collaborationNot documentedNot documented
AI featuresYesYes
Public APINot documentedYes

Pricing Compared

Starting price reflects the lowest paid tier, not the full cost for every team size or usage level.

keela

No individual plan breakdown documented yet.

Capsule CRM

Free — $0 N/A
Starter — $18/user/month Annual
Growth — $36/user/month Annual
Advanced — $60/user/month Annual
Ultimate — $75/user/month Annual

Pros & Cons

keela

Pros

  • Purpose-built for nonprofits, so donation forms, tax receipts, and donor stewardship work out of the box
  • AI features like Smart Ask suggest optimal donation amounts and surface donors most likely to give
  • All-in-one platform combines CRM, donation forms, email marketing, and reporting, reducing tool sprawl
  • Automated, compliant tax receipting for IRS, CRA, and ACNC
  • Contact-volume pricing with unlimited forms, emails, and donations on every plan
  • Part of the broader Velora suite (Aplos, Raisely, Keela) for connected accounting and peer-to-peer fundraising

Cons

  • Entry pricing of around $134/month may be steep for very small or brand-new nonprofits
  • Costs rise as your contact list grows, since pricing scales by contact volume
  • No clearly advertised free trial; evaluation is via a guided demo
  • Some capabilities like Pipelines, texting, wealth screening, and Premium Care are paid add-ons
  • Focused solely on nonprofits, so it is not suited to for-profit sales teams

Capsule CRM

Pros

  • Simple enough to set up without a dedicated CRM administrator
  • Usable permanent free plan for very small teams
  • Native integrations with common email, accounting, and marketing tools
  • AI enrichment and summary features included starting at a mid-tier price point

Cons

  • Free plan is capped at just 2 users and 250 contacts
  • Automations, multiple pipelines, and AI features require higher-priced tiers
  • Less depth in advanced enterprise features than large enterprise CRMs
  • Marketing functionality (Transpond) is a separate paid add-on rather than built in

Use Cases

keela

Capsule CRM

  • Small Business Sales Pipeline Management — Solo founders and small sales teams track deals through a visual pipeline without a complex setup.
  • Agency Client & Project Management — Agencies manage client relationships and post-sale project boards in one system.

Read the full keela review · Read the full Capsule CRM review