Capsule CRM Review, Pricing & Features

Capsule CRM is a UK-built CRM for small and mid-sized businesses with sales pipelines, AI enrichment, and a free plan for up to 2 users.

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Category
CRM
Pricing
Freemium, from Free (paid plans from $18/user/month billed annually)
Verified
Not yet
Last updated
July 18, 2026
Founded
2009
Headquarters
Manchester, United Kingdom
Free PlanWeb AppiOSAndroidAPIAIFreemiumTemplates

Overview

Capsule CRM is built by Zestia Ltd., founded in 2009 and headquartered in Manchester, United Kingdom. Capsule has operated for more than 15 years as an independent CRM vendor focused on small and mid-sized businesses, positioning itself as a simpler alternative to larger enterprise CRM platforms.

The core product centers on contact and organization management, customizable Kanban-style sales pipelines, task and activity tracking, and project boards for managing post-sale work.

Key Features

Capsule integrates natively with Gmail, Outlook, Microsoft 365, and Google Workspace for email and calendar sync, plus Mailchimp, Stripe, Xero, QuickBooks, and Zapier, alongside a REST API for custom integrations.

Starting at the Growth tier, Capsule includes AI features: an AI Pipeline Generator that suggests pipeline structures, AI business and contact enrichment, AI-generated summaries, and an AI Meeting Prep tool currently in beta.

Pricing

Capsule offers a permanent Free plan for up to 2 users and 250 contacts. Paid plans are billed per user, mostly on an annual basis with a 14-day free trial: Starter at $18/user/month, Growth at $36/user/month, Advanced at $60/user/month, and Ultimate around $75/user/month, each raising contact limits and unlocking more automation, reporting, and AI features.

A separate marketing add-on, Transpond, is available starting around $11/month for lead-capture forms and email marketing campaigns that connect back into the core CRM.

Key Features

Pros & Cons

Pros

  • Simple enough to set up without a dedicated CRM administrator
  • Usable permanent free plan for very small teams
  • Native integrations with common email, accounting, and marketing tools
  • AI enrichment and summary features included starting at a mid-tier price point

Cons

  • Free plan is capped at just 2 users and 250 contacts
  • Automations, multiple pipelines, and AI features require higher-priced tiers
  • Less depth in advanced enterprise features than large enterprise CRMs
  • Marketing functionality (Transpond) is a separate paid add-on rather than built in

Pricing

Frequently Asked Questions

Is Capsule CRM free?

Yes, Capsule has a free plan for up to 2 users and 250 contacts; paid plans start at $18/user/month billed annually.

Where is Capsule CRM based?

Capsule is built by Zestia Ltd., founded in 2009 and headquartered in Manchester, United Kingdom.

Does Capsule CRM have AI features?

Yes, from the Growth tier up: an AI Pipeline Generator, business and contact enrichment, AI summaries, and a beta AI Meeting Prep tool.

Does Capsule integrate with Gmail and Outlook?

Yes, along with Xero, QuickBooks, Stripe, Mailchimp, Zapier, and a REST API for custom integrations.

Is there a mobile app for Capsule CRM?

Yes, Capsule offers native iOS and Android apps.

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