Lemlist vs Woodpecker

lemlist and Woodpecker both pair cold email with lead sourcing, but they price and package channels very differently. lemlist charges flat, largely per-plan…

Best for Lemlist: Teams running heavy multichannel campaigns (LinkedIn, SMS, WhatsApp, and calls together) who want it bundled into one per-user plan and need documented SOC 2/GDPR compliance for procurement.
Best for Woodpecker: Teams that want to pay only for prospects they actually contact rather than a flat per-seat fee, adding LinkedIn as a separate line item only if and when they need it.

At a Glance

 LemlistWoodpecker
Primary categorySalesSales
RatingNot documentedNot documented
Pricing modelSubscriptionsubscription
Starting price$55/month (billed annually)$29/month
Free planNot documentedNot documented
Free trialYesYes
PlatformsWebWeb
Team collaborationNot documentedNot documented
AI featuresYesNot documented
Public APIYesNot documented

Key Differences

Pricing model

Lemlist: Flat monthly tiers ($69/month Email plan; $109/user/month Multichannel plan).

Woodpecker: Usage-based pricing starting at $7 per 100 contacted prospects/month.

Usage-based pricing scales with actual send volume rather than seats, which can be cheaper for lean teams and more expensive for high-volume ones.

LinkedIn outreach packaging

Lemlist: Bundled into the Multichannel plan ($109/user/month) alongside SMS, WhatsApp, and a call dialer.

Woodpecker: Sold as a separate $29/month per-account add-on on top of the base usage plan.

Whether LinkedIn is bundled or an add-on changes the real cost of running multichannel campaigns.

Company transparency

Lemlist: Founding year and headquarters are not disclosed.

Woodpecker: Founded in 2015, headquartered in Wrocław, Poland.

Disclosed company details can matter for procurement or vendor-risk reviews.

Compliance certifications stated

Lemlist: SOC 2 certified and GDPR compliant.

Woodpecker: Not documented in the facts.

Formal compliance certifications are often required by security/legal review before a tool can be adopted.

Stated contact database size

Lemlist: 650M+ lead database with an email finder, verifier, and phone number finder.

Woodpecker: Sources prospects from a database of over 1 billion contacts.

A larger stated database can mean more prospecting coverage without needing a separate data provider.

Feature-by-Feature

Pricing & Billing

FeatureLemlistWoodpecker
Billing basisAvailableAvailable
Free trial (no credit card)AvailableAvailable
Permanent free tierUnavailableLimited

Lead Sourcing & Channels

FeatureLemlistWoodpecker
Stated contact database sizeAvailableAvailable
Native LinkedIn outreachAvailableLimited
SMS/WhatsApp outreachAvailableNot documented
Call dialerAvailableNot documented

Compliance & Company Info

FeatureLemlistWoodpecker
SOC 2 / GDPR compliance statedAvailableNot documented
Founding year & HQ disclosedNot documentedAvailable
Multi-language UIAvailableNot documented

Pricing Compared

Starting price reflects the lowest paid tier, not the full cost for every team size or usage level.

Lemlist

Email — $55/month (annual) / $69/month (monthly) monthly or annual
Multichannel — $87/user/month (annual) / $109/user/month (monthly) monthly or annual
Enterprise — Custom pricing annual

Woodpecker

Cold Email — From $29/month monthly
LinkedIn Add-on — $29/month per LinkedIn account monthly

Pros & Cons

Lemlist

Pros

  • Combines lead database, outreach, and deliverability tools in one subscription
  • Signature dynamic personalization (custom images/videos/landing pages) is a differentiated feature
  • Multichannel plan covers email, LinkedIn, calling, SMS, and WhatsApp in one sequence
  • Unlimited users on the Email plan with no per-seat fee
  • 14-day free trial of the top Multichannel plan with no credit card required

Cons

  • Email plan caps monthly sends at 50,000, requiring an upgrade for high-volume senders
  • Multichannel plan is priced per user, which scales quickly for larger teams
  • Data enrichment (emails, phone numbers, intent signals) runs on a separate pay-as-you-go credit system
  • Enterprise pricing is not published and requires a sales conversation
  • Deep multichannel feature set can have a learning curve for teams that only need basic cold email

Woodpecker

Pros

  • Combines cold email and LinkedIn outreach in one workflow
  • Deliverability-focused tooling helps protect sender reputation
  • Flexible contacted-prospects pricing scales with actual usage
  • 14-day free trial or 100 free emails let teams evaluate before paying
  • Publicly traded company with an established track record since 2015

Cons

  • LinkedIn automation and some integrations cost extra on top of the base plan
  • Contacted-prospects pricing can become harder to predict for teams with variable outbound volume
  • Lighter feature set than large enterprise sales-engagement suites like Outreach or Salesloft
  • Primarily focused on outbound email and LinkedIn, not a full CRM replacement

Use Cases

Choose Lemlist: Teams running heavy multichannel campaigns (LinkedIn, SMS, WhatsApp, and calls together) who want it bundled into one per-user plan and need documented SOC 2/GDPR compliance for procurement.
Choose Woodpecker: Teams that want to pay only for prospects they actually contact rather than a flat per-seat fee, adding LinkedIn as a separate line item only if and when they need it.
Need both: An agency running email-first campaigns for most clients but LinkedIn-heavy campaigns for a few might use Woodpecker's usage-based pricing for high-volume, low-touch email clients while reserving lemlist's bundled Multichannel plan for accounts that need LinkedIn, SMS, and calling in one workflow.

Lemlist

  • Cold email lead generation — B2B sales teams run personalized cold email campaigns with automated warm-up to book more meetings while protecting sender reputation.
  • Multichannel outbound sequences — Sales teams combine email, LinkedIn, calling, and SMS into a single sequence to reach prospects across channels.
  • Agency outbound campaigns for clients — Growth and lead-gen agencies use Lemlist's lead database and personalization tools to run outbound campaigns on behalf of client accounts.

Woodpecker

  • Outbound sales pipeline generation — Run multi-step cold email and LinkedIn campaigns to book meetings with target prospects.
  • Agency outbound campaigns for clients — Manage outbound cold email and LinkedIn outreach on behalf of multiple client accounts.
  • Founder-led sales outreach — Run early-stage outbound campaigns without a dedicated SDR team.

Frequently Asked Questions

Does lemlist have a free plan?

No, but it offers a 14-day free trial with no credit card required.

Does Woodpecker have a free plan?

It has a $0 usage tier plus a 14-day free trial with no credit card required.

How is Woodpecker priced?

Based on contacted prospects, starting at $7 per 100 prospects/month.

Is LinkedIn outreach included in lemlist?

Yes, on the Multichannel plan ($109/user/month), alongside SMS/WhatsApp automation and a call dialer.

Is LinkedIn outreach included in Woodpecker?

No, it's a $29/month per-account add-on.

Where is Woodpecker based?

Wrocław, Poland, founded in 2015.

Read the full Lemlist review · Read the full Woodpecker review