Compare Stonly and Craft.io on pricing, features, platforms, and ratings — both Product Management tools, freemium/subscription vs Subscription (per-editor…
At a Glance
Stonly
Craft.io
Primary category
Product Management
Product Management
Rating
Not documented
Not documented
Pricing model
freemium/subscription
Subscription (per-editor seat)
Starting price
Free
$24/month per editor
Free plan
Yes
Not documented
Free trial
Yes
Yes
Platforms
Not documented
Web
Team collaboration
Not documented
Not documented
AI features
Yes
Yes
Public API
Not documented
Yes
Pricing Compared
Starting price reflects the lowest paid tier, not the full cost for every team size or usage level.
Stonly
Basic — Free N/A
Starter — $99-$124/month monthly or annual
Business — $199-$249/month monthly or annual
Enterprise — Custom annual
Craft.io
Starter — $24/month per editor (monthly) or $19/month per editor (yearly) Monthly or annual
Pro — $99/month per editor (monthly) or $79/month per editor (yearly) Monthly or annual
Enterprise — Custom Annual
Pros & Cons
Stonly
Pros
Reduces support ticket volume through effective self-service guides
Flexible deployment as embedded widgets, tooltips, or a full knowledge base
Strong help desk integrations with Zendesk, Freshdesk, and Front
Detailed analytics on guide performance and deflection
Free tier available for small-scale testing
Cons
Higher-tier plans can be expensive for smaller teams
Guide view limits on lower plans can be restrictive for high-traffic sites
Multilingual and white-label features are gated behind paid tiers
Building complex decision trees requires upfront content design effort
Enterprise features like SSO require custom sales conversations
Craft.io
Pros
Editor-based pricing means contributors and viewers can be added for free, lowering the cost of company-wide visibility
OKR-to-roadmap linkage gives leadership clear traceability from strategy to shipped features
Guru AI and the embedded best-practices layer help less experienced product managers apply structured frameworks
Strong enterprise security and portfolio management for organizations running multiple products
Cons
Per-editor pricing can get expensive quickly for larger product teams, especially on the Pro tier
Several capabilities (OKRs, feedback portal, capacity planning) are gated as paid add-ons rather than included in Pro
Enterprise pricing is not published, requiring a sales conversation for larger deployments
Primarily built for structured, enterprise-style product management workflows, which can feel heavy for very small teams
Use Cases
Stonly
Support ticket deflection — Customer support teams embed interactive guides on help center pages so customers can resolve common issues without contacting an agent.
Product onboarding walkthroughs — Product teams use Stonly guides as in-app tooltips to walk new users through setup and key features.
Agent-assisted troubleshooting — Support agents follow Stonly decision trees during live chat or phone conversations to standardize troubleshooting steps.
Craft.io
Enterprise roadmap alignment — Product leaders use Craft.io to connect company OKRs to individual product roadmaps and give executives a shared, filterable view of priorities.
Multi-product portfolio management — Organizations running several products use the Enterprise tier's portfolio roadmaps to compare priorities and resourcing across business units.
Structured backlog prioritization — Product managers apply built-in scoring frameworks and capacity planning to decide what to build next and defend those decisions to stakeholders.