Stonly vs Productboard

Compare Stonly and Productboard on pricing, features, platforms, and ratings — both Product Management tools, freemium/subscription vs Freemium, tiered…

At a Glance

 StonlyProductboard
Primary categoryProduct ManagementProduct Management
RatingNot documentedNot documented
Pricing modelfreemium/subscriptionFreemium, tiered per-maker subscription pricing, billed monthly or annually
Starting priceFreeFree plan available; paid plans from $19/maker/month (Plus, billed annually)
Free planYesYes
Free trialYesYes
PlatformsNot documentedWeb
Team collaborationNot documentedNot documented
AI featuresYesYes
Public APINot documentedNot documented

Pricing Compared

Starting price reflects the lowest paid tier, not the full cost for every team size or usage level.

Stonly

Basic — Free N/A
Starter — $99-$124/month monthly or annual
Business — $199-$249/month monthly or annual
Enterprise — Custom annual

Productboard

Free — $0/month N/A
Plus — $19/maker/month (annual) or $25/maker/month (monthly) Monthly or annual
Business — $59/maker/month (annual, min. 2 makers) or $75/maker/month (monthly) Monthly or annual
Enterprise — Custom quote (min. 5 makers, annual) Annual

Pros & Cons

Stonly

Pros

  • Reduces support ticket volume through effective self-service guides
  • Flexible deployment as embedded widgets, tooltips, or a full knowledge base
  • Strong help desk integrations with Zendesk, Freshdesk, and Front
  • Detailed analytics on guide performance and deflection
  • Free tier available for small-scale testing

Cons

  • Higher-tier plans can be expensive for smaller teams
  • Guide view limits on lower plans can be restrictive for high-traffic sites
  • Multilingual and white-label features are gated behind paid tiers
  • Building complex decision trees requires upfront content design effort
  • Enterprise features like SSO require custom sales conversations

Productboard

Pros

  • Strong customer-feedback-to-roadmap workflow purpose-built for product teams
  • Free plan available with real functionality, including limited AI features
  • Well-funded, established company with a large user base and strong integration ecosystem
  • AI-powered Spark features help speed up feedback analysis and prioritization
  • Flexible per-maker pricing that keeps viewer and contributor access free on higher tiers

Cons

  • Per-maker pricing can become expensive as more product managers and stakeholders need edit access
  • Business plan requires a minimum of two makers and Enterprise requires a minimum of five
  • AI credit-based system adds complexity to understanding total cost at scale
  • Full enterprise-grade features (SSO, SCIM, custom roles) are reserved for the highest, custom-priced tier

Use Cases

Stonly

  • Support ticket deflection — Customer support teams embed interactive guides on help center pages so customers can resolve common issues without contacting an agent.
  • Product onboarding walkthroughs — Product teams use Stonly guides as in-app tooltips to walk new users through setup and key features.
  • Agent-assisted troubleshooting — Support agents follow Stonly decision trees during live chat or phone conversations to standardize troubleshooting steps.

Productboard

  • Customer feedback aggregation — Centralizing feedback from support, sales, and surveys into a single system tied to roadmap decisions.
  • Feature prioritization — Scoring and ranking competing feature requests against customer impact and strategic goals.
  • Roadmap communication — Sharing internal and external-facing roadmaps to align engineering, sales, and customers.

Read the full Stonly review · Read the full Productboard review