Compare UserTesting and allfeedback on pricing, features, platforms, and ratings — both Surveys tools, custom vs Pricing is not publicly disclosed on the…
At a Glance
UserTesting
allfeedback
Primary category
Surveys
Surveys
Rating
Not documented
Not documented
Pricing model
custom
Pricing is not publicly disclosed on the website. Visit allfeedback.net for current terms.
Starting price
Not documented
Not documented
Free plan
Not documented
Not documented
Free trial
Yes
Not documented
Platforms
Web
Not documented
Team collaboration
Not documented
Not documented
AI features
Yes
Not documented
Public API
Not documented
Yes
Pricing Compared
Starting price reflects the lowest paid tier, not the full cost for every team size or usage level.
UserTesting
Advanced — Custom custom contract
Ultimate — Custom custom contract
Ultimate+ — Custom custom contract
allfeedback
No individual plan breakdown documented yet.
Pros & Cons
UserTesting
Pros
Large, vetted global contributor panel with fast turnaround on studies
Combines both moderated and unmoderated research in one platform
AI-assisted analysis helps synthesize findings from large volumes of video
Enterprise-grade security, compliance, and scalability
Strong brand recognition and adoption among Fortune 100 companies
Cons
Pricing is opaque and generally out of reach for small teams and solo researchers
Enterprise focus means a steeper learning curve and onboarding process
Contributor-based studies can be pricier than lightweight tools like Maze or Lookback
Some legacy UserZoom features are still being integrated post-merger
allfeedback
Pros
Native WordPress plugin with a visual, no-code form builder for feedback and surveys, so setup stays inside the WordPress admin
Covers common feedback formats out of the box — NPS surveys and star ratings — plus a built-in analytics view for reviewing responses
Documented use cases span e-commerce, SaaS, content sites, and agencies, suggesting a flexible feedback tool rather than a single-purpose survey widget
Has a dedicated documentation subdomain and a support page offering live chat
Cons
No pricing page, plan tiers, or price figures were found anywhere in the crawled marketing pages, so cost can't be assessed up front from the site content captured
Integration support beyond passing mentions of "API" and "Slack" isn't detailed in the crawled content, so the depth of third-party connections is unclear
As a WordPress-only plugin, it isn't usable on non-WordPress sites
Use Cases
UserTesting
Pre-launch usability testing — Validate a new website or app flow with real users before shipping.
Concept and prototype validation — Get qualitative feedback on early-stage concepts and Figma prototypes.
Ongoing experience benchmarking — Track experience quality scores over time across releases.