Compare Hotjar Surveys and UserTesting on pricing, features, platforms, and ratings — both Surveys tools, Freemium vs custom pricing to decide which fits your…
At a Glance
Hotjar Surveys
UserTesting
Primary category
Surveys
Surveys
Rating
Not documented
Not documented
Pricing model
Freemium
custom
Starting price
Free (20 responses/month); paid plans from approximately EUR 48/month
Not documented
Free plan
Yes
Not documented
Free trial
Yes
Yes
Platforms
Web
Web
Team collaboration
Not documented
Not documented
AI features
Yes
Yes
Public API
Yes
Not documented
Pricing Compared
Starting price reflects the lowest paid tier, not the full cost for every team size or usage level.
Hotjar Surveys
Basic — Free Monthly
Plus — Approximately EUR 48/month Monthly or annual
Business — Approximately EUR 64/month Monthly or annual
Scale — Approximately EUR 128/month Monthly or annual
UserTesting
Advanced — Custom custom contract
Ultimate — Custom custom contract
Ultimate+ — Custom custom contract
Pros & Cons
Hotjar Surveys
Pros
Free tier with no credit card required, offering up to 20 responses per month
Deep integration with Hotjar's heatmaps and session recordings for combined quantitative and qualitative insight
No-code builder makes it accessible to marketing and product teams without developer support
Flexible distribution via on-site widget, link, or email
Large existing respondent network drawn from Hotjar's 1.3 million-plus website install base
Cons
Free tier's 20-response monthly cap is limiting for anything beyond small-scale testing
Historically priced as a separate subscription from Hotjar's Observe product, adding cost complexity
Less advanced branching and logic than dedicated survey specialists like Typeform
Support is largely ticket-based with multi-day response times
Pricing is in transition as Hotjar migrates to unified Contentsquare plans, creating some uncertainty for new buyers
UserTesting
Pros
Large, vetted global contributor panel with fast turnaround on studies
Combines both moderated and unmoderated research in one platform
AI-assisted analysis helps synthesize findings from large volumes of video
Enterprise-grade security, compliance, and scalability
Strong brand recognition and adoption among Fortune 100 companies
Cons
Pricing is opaque and generally out of reach for small teams and solo researchers
Enterprise focus means a steeper learning curve and onboarding process
Contributor-based studies can be pricier than lightweight tools like Maze or Lookback
Some legacy UserZoom features are still being integrated post-merger
Use Cases
Hotjar Surveys
In-context website feedback — Teams trigger on-site survey widgets based on visitor behavior to capture feedback about specific pages or flows while intent is fresh.
Post-purchase and NPS surveys — Ecommerce and SaaS teams send email-based surveys to gather satisfaction scores and open-ended feedback after a purchase or key interaction.
Combined behavior and feedback analysis — Growth teams pair survey responses with heatmap and session recording data from the same visitors to understand both what happened and why.
UserTesting
Pre-launch usability testing — Validate a new website or app flow with real users before shipping.
Concept and prototype validation — Get qualitative feedback on early-stage concepts and Figma prototypes.
Ongoing experience benchmarking — Track experience quality scores over time across releases.