Hotjar Surveys vs retently

Compare Hotjar Surveys and retently on pricing, features, platforms, and ratings — both Surveys tools, Freemium vs Ecommerce Basic $99/mo, Ecommerce Pro…

At a Glance

 Hotjar Surveysretently
Primary categorySurveysSurveys
RatingNot documentedNot documented
Pricing modelFreemiumEcommerce Basic $99/mo, Ecommerce Pro $299/mo, Enterprise custom-quoted; all plans include a 14-day free trial.
Starting priceFree (20 responses/month); paid plans from approximately EUR 48/monthNot documented
Free planYesNot documented
Free trialYesYes
PlatformsWebWeb
Team collaborationNot documentedNot documented
AI featuresYesYes
Public APIYesYes

Pricing Compared

Starting price reflects the lowest paid tier, not the full cost for every team size or usage level.

Hotjar Surveys

Basic — Free Monthly
Plus — Approximately EUR 48/month Monthly or annual
Business — Approximately EUR 64/month Monthly or annual
Scale — Approximately EUR 128/month Monthly or annual

retently

No individual plan breakdown documented yet.

Pros & Cons

Hotjar Surveys

Pros

  • Free tier with no credit card required, offering up to 20 responses per month
  • Deep integration with Hotjar's heatmaps and session recordings for combined quantitative and qualitative insight
  • No-code builder makes it accessible to marketing and product teams without developer support
  • Flexible distribution via on-site widget, link, or email
  • Large existing respondent network drawn from Hotjar's 1.3 million-plus website install base

Cons

  • Free tier's 20-response monthly cap is limiting for anything beyond small-scale testing
  • Historically priced as a separate subscription from Hotjar's Observe product, adding cost complexity
  • Less advanced branching and logic than dedicated survey specialists like Typeform
  • Support is largely ticket-based with multi-day response times
  • Pricing is in transition as Hotjar migrates to unified Contentsquare plans, creating some uncertainty for new buyers

retently

Pros

  • Deep native integrations with ecommerce and support tools (Shopify, BigCommerce, WooCommerce, Gorgias, Zendesk, Richpanel) reduce setup friction for DTC and retail teams.
  • Transparent self-serve pricing for its two main plans ($99/mo and $299/mo) with a 14-day free trial and no credit card required.
  • AI-driven feedback classification and automated Slack/Teams alerting help teams act on detractor feedback quickly.
  • MCP support lets teams surface live customer feedback directly inside AI assistants like Claude and ChatGPT.
  • Broad integration catalog spans CRM, marketing automation, and automation platforms (Zapier, Make).

Cons

  • Entry-tier 'Ecommerce Basic' plan caps out at 2,500 surveys/month, 10 campaigns, and 3 seats — growing teams may need to upgrade fairly quickly.
  • Enterprise-tier features are gated behind a custom sales quote rather than transparent pricing.
  • Feature set is centered on relationship/transactional survey collection and feedback routing — teams needing broader product analytics would need a separate product.
  • Company background information is not published on Retently's own site and is inconsistent across third-party sources.

Use Cases

Hotjar Surveys

  • In-context website feedback — Teams trigger on-site survey widgets based on visitor behavior to capture feedback about specific pages or flows while intent is fresh.
  • Post-purchase and NPS surveys — Ecommerce and SaaS teams send email-based surveys to gather satisfaction scores and open-ended feedback after a purchase or key interaction.
  • Combined behavior and feedback analysis — Growth teams pair survey responses with heatmap and session recording data from the same visitors to understand both what happened and why.

retently

Read the full Hotjar Surveys review · Read the full retently review