Compare Hotjar Surveys and Lookback on pricing, features, platforms, and ratings — both Surveys tools, Freemium vs Subscription pricing to decide which fits…
At a Glance
Hotjar Surveys
Lookback
Primary category
Surveys
Surveys
Rating
Not documented
Not documented
Pricing model
Freemium
Subscription
Starting price
Free (20 responses/month); paid plans from approximately EUR 48/month
$299/year
Free plan
Yes
Not documented
Free trial
Yes
Yes
Platforms
Web
Web, iOS, Android
Team collaboration
Not documented
Not documented
AI features
Yes
Yes
Public API
Yes
Not documented
Pricing Compared
Starting price reflects the lowest paid tier, not the full cost for every team size or usage level.
Hotjar Surveys
Basic — Free Monthly
Plus — Approximately EUR 48/month Monthly or annual
Business — Approximately EUR 64/month Monthly or annual
Scale — Approximately EUR 128/month Monthly or annual
Lookback
Freelance — $299/year Annual
Team — $1,782/year Annual
Insights Hub — $4,122/year Annual
Enterprise — Custom (contact sales) Annual
Pros & Cons
Hotjar Surveys
Pros
Free tier with no credit card required, offering up to 20 responses per month
Deep integration with Hotjar's heatmaps and session recordings for combined quantitative and qualitative insight
No-code builder makes it accessible to marketing and product teams without developer support
Flexible distribution via on-site widget, link, or email
Large existing respondent network drawn from Hotjar's 1.3 million-plus website install base
Cons
Free tier's 20-response monthly cap is limiting for anything beyond small-scale testing
Historically priced as a separate subscription from Hotjar's Observe product, adding cost complexity
Less advanced branching and logic than dedicated survey specialists like Typeform
Support is largely ticket-based with multi-day response times
Pricing is in transition as Hotjar migrates to unified Contentsquare plans, creating some uncertainty for new buyers
Lookback
Pros
Captures face and voice reactions alongside screen behavior, not just screen recordings
Supports both live moderated and asynchronous unmoderated research in one platform
Session-based annual pricing lets independent researchers access the tool for a relatively low entry cost
Guest access broadens research visibility to non-researcher stakeholders
Built-in participant recruitment panel simplifies sourcing research subjects
Cons
Session-based pricing plus per-participant and incentive management fees can add up for high-volume research programs
Entry Freelance plan is limited to a single seat, restricting collaboration
Company is relatively small compared to larger competitors like UserTesting
Enterprise-grade security and compliance features are reserved for the top two tiers
Pay-as-you-go participant sourcing at 49 dollars each is priced at a premium versus buying in bulk
Use Cases
Hotjar Surveys
In-context website feedback — Teams trigger on-site survey widgets based on visitor behavior to capture feedback about specific pages or flows while intent is fresh.
Post-purchase and NPS surveys — Ecommerce and SaaS teams send email-based surveys to gather satisfaction scores and open-ended feedback after a purchase or key interaction.
Combined behavior and feedback analysis — Growth teams pair survey responses with heatmap and session recording data from the same visitors to understand both what happened and why.
Lookback
Moderated usability interviews — UX researchers run live video sessions with participants, guiding them through tasks while observing facial reactions and verbal feedback in real time.
Unmoderated concept and usability testing — Teams deploy SelfTest studies to a broader participant pool to validate a design or concept asynchronously without scheduling live sessions.
Stakeholder research visibility — Non-researcher stakeholders use guest access to watch live sessions or review highlight reels, building shared understanding of user pain points across the organization.