Compare UserTesting and QuestionPro on pricing, features, platforms, and ratings — both Surveys tools, custom vs Freemium: a free Essentials plan for…
At a Glance
UserTesting
QuestionPro
Primary category
Surveys
Surveys
Rating
Not documented
Not documented
Pricing model
custom
Freemium: a free Essentials plan for individuals, paid per-user monthly or annual subscription tiers for teams, and custom-priced enterprise suites for research, CX, and workforce programs.
Starting price
Not documented
Free (Essentials plan); paid plans from approximately 83 US dollars per user per month billed annually (Team Edition)
Free plan
Not documented
Yes
Free trial
Yes
Not documented
Platforms
Web
Not documented
Team collaboration
Not documented
Not documented
AI features
Yes
Not documented
Public API
Not documented
Yes
Pricing Compared
Starting price reflects the lowest paid tier, not the full cost for every team size or usage level.
UserTesting
Advanced — Custom custom contract
Ultimate — Custom custom contract
Ultimate+ — Custom custom contract
QuestionPro
Essentials — Free N/A
Team Edition — Approximately 83 US dollars per user per month Annual, minimum 5 users
Advanced — Approximately 99 US dollars per user per month Annual
Large, vetted global contributor panel with fast turnaround on studies
Combines both moderated and unmoderated research in one platform
AI-assisted analysis helps synthesize findings from large volumes of video
Enterprise-grade security, compliance, and scalability
Strong brand recognition and adoption among Fortune 100 companies
Cons
Pricing is opaque and generally out of reach for small teams and solo researchers
Enterprise focus means a steeper learning curve and onboarding process
Contributor-based studies can be pricier than lightweight tools like Maze or Lookback
Some legacy UserZoom features are still being integrated post-merger
QuestionPro
Pros
Generous free Essentials plan compared to many competing survey tools
Extensive multilingual support across both platform interface and survey content
Specialized suites for CX, workforce, and market research beyond basic surveys
Strong offline data collection for field research use cases
Deep cross-tabulation and advanced reporting capabilities
Academic and non-profit discount pricing available
Cons
Per-user pricing can become costly for larger survey teams
Breadth of features can feel complex for first-time or casual users
Some advanced capabilities are reserved for enterprise suites rather than core plans
Enterprise suite pricing is not publicly listed and requires a sales quote
Team Edition pricing requires a minimum of five users to access
Use Cases
UserTesting
Pre-launch usability testing — Validate a new website or app flow with real users before shipping.
Concept and prototype validation — Get qualitative feedback on early-stage concepts and Figma prototypes.
Ongoing experience benchmarking — Track experience quality scores over time across releases.
QuestionPro
Academic and multilingual market research — Researchers use QuestionPro to run large-scale studies across many countries and languages, relying on its extensive translation and localization support.
Enterprise customer experience programs — CX teams use QuestionPro's dedicated suite to track Net Promoter Score, satisfaction, and customer journey feedback across touchpoints.
Employee engagement and workforce surveys — HR teams use QuestionPro's Workforce suite to run pulse and engagement surveys and track employee sentiment over time.