CustomerGauge is a B2B account experience platform that links customer feedback to revenue, helping enterprise teams reduce churn and grow accounts.
Category
Surveys
Pricing
Flat annual fee starting around $24,000, covering the whole organization with unlimited surveys, users, and integrations rather than per-seat charges; final pricing is customized to account base size and modules via a custom quote.
Verified
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Last updated
August 6, 2026
SaaSEnterpriseSalesforce IntegrationReportingAI
CustomerGauge is a B2B customer experience (CX) platform built around what it calls Account Experience: instead of collecting one-off NPS scores from individual respondents, it aggregates feedback from every stakeholder inside a customer account and links that sentiment to revenue exposure. Founded in 2007 by Adam Dorrell and Camilla Scholten, the company has grown into a platform used by manufacturing, CPG, logistics, technology, services, and beverage companies, including large enterprise customers such as Coca-Cola, Heineken, AB InBev, and DHL. Core capabilities include Account-Centric and Revenue-Based NPS, real-time survey and feedback collection, account journey dashboards, and 'Gaige' AI agents that surface response recommendations and flag at-risk accounts. The platform is positioned for CX leaders, account management teams, and CFOs who need to translate customer sentiment into concrete revenue-risk and retention decisions, and it integrates with Salesforce and other CRM systems via API and webhooks.
Key Features
Account-Centric NPS — Aggregates feedback from every stakeholder inside a B2B account rather than scoring individual respondents.
Revenue-Based NPS — Connects account-level sentiment scores directly to revenue exposure so teams can see which accounts are financially at risk.
Gaige AI Agents — AI agents that generate response recommendations and flag at-risk accounts based on incoming feedback.
Account Journey Dashboards — Dashboards that track account sentiment and health trends over time.
Closed-Loop Workflows — Routes feedback to the right internal owners for follow-up and resolution.
Salesforce & CRM Integrations — Syncs account and feedback data with Salesforce and other CRM systems via API and webhooks.
Pros & Cons
Pros
Ties account-level NPS and feedback directly to revenue exposure, which is useful for CFO-facing reporting
Flat, unlimited-usage annual pricing means no per-seat or per-survey charges
AI (Gaige) features for response recommendations and at-risk-account flagging
Enterprise track record with well-known B2B brands like Coca-Cola, Heineken, and DHL
Cons
Starting price of roughly $24,000/year puts it out of reach for small businesses and freelancers
No self-serve signup or transparent tiered pricing — all plans require a custom quote
Built for account-based B2B relationships, so it's a poor fit for B2C or transactional feedback use cases