Embrace gives engineering teams session-level mobile and web observability built on OpenTelemetry. See pricing, key features, and who it's designed for.
Embrace is an observability platform focused specifically on mobile and web frontends, founded in 2016 by Eric Futoran and Fredric Newberg (Futoran previously co-founded mobile games publisher Scopely). Rather than generic application performance monitoring, Embrace is built around session-level data: it captures what actually happened in a real user's session — taps, network calls, crashes, freezes — and lets engineers replay and correlate that with backend traces.
The company is a Y Combinator alum headquartered in Culver City, California, with additional offices in Palo Alto, Buenos Aires, and London. Embrace has positioned itself around OpenTelemetry, the open standard for observability data, describing itself as the only frontend-focused vendor participating in the CNCF (Cloud Native Computing Foundation).
Embrace's core capability is session-level timelines that reconstruct exactly what a user experienced before a crash, ANR (Android app not responding), or UI freeze, rather than only showing an aggregated error rate. This is paired with native SDKs for iOS and Android plus web support, and OpenTelemetry-based instrumentation that lets teams route Embrace data into existing observability stacks.
The platform also emphasizes tying technical issues to business metrics, so teams can see which crashes are affecting the most valuable user segments or revenue-driving flows, rather than treating every stability issue as equally urgent.
Embrace offers a free plan usable indefinitely, covering up to 1 million sessions per year for up to 5 users, which makes it realistic for small teams or early-stage apps to adopt without a budget conversation. Teams that need more volume or advanced features can start a 30-day Pro trial to evaluate paid capabilities before committing.
Beyond the trial, Embrace moves to custom, quote-based enterprise pricing scaled to session volume, user count, and feature needs, which is typical for observability vendors serving apps with large or unpredictable user bases.
Yes, Embrace offers a free plan supporting up to 1 million sessions per year and 5 users, usable indefinitely without a paid subscription.
Embrace provides native SDKs for iOS and Android as well as support for web frontends.
Embrace focuses specifically on mobile and web frontend observability with session-level timelines, rather than treating mobile as an afterthought to backend monitoring.
Yes, Embrace is built natively on OpenTelemetry and describes itself as the only frontend-focused vendor active in the CNCF observability ecosystem.
Paid plans are custom-quoted based on session volume and features; a 30-day Pro trial is available to evaluate paid capabilities first.