Follow Up Boss is a real estate CRM for agents and teams. See pricing plans, key features, integrations, and pros and cons before you sign up.
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Pricing
Per-user monthly subscription across three tiers: Grow ($69/user/month, calling add-on $39/user/month), Pro ($499/month for 10 users, $49/additional user), and Platform ($1,000/month for 30 users, $20/additional user); annual billing gives about two months free, and a 14-day free trial requires no credit card., from $1
Follow Up Boss is a real estate operating system built for solo agents, teams, and Inside Sales Associates (ISAs) who need to centralize lead management, automate outreach, and coach agents to close more deals. The platform pulls leads in from 250+ connected lead sources and website providers, then routes them to the right agent and keeps every contact, task, and deal organized in one place. Agents can call, text, and email from within Follow Up Boss, use automated follow-up plans to stay on top of new leads, and rely on built-in AI features to speed up routine work. Team leads and brokers get advanced reporting, leaderboards, and accountability tools to coach agents and track performance across the business. Follow Up Boss markets itself as an open system, meaning it plugs into a large ecosystem of real estate lead sources and tools rather than locking teams into a single walled garden, and it is used by 100,000+ agents and 36 of the 50 highest-volume real estate teams in the US, including the Jason Mitchell Group.
Key Features
Contact & Deal Organization — Centralizes contacts, tasks, and deals in one CRM so agents and teams can track every lead through the pipeline.
Automated Email, Text & Calling — Built-in engagement tools let agents call, text, and email leads directly from the platform, with automated follow-up to keep leads warm.
Smart Lead Routing — Distributes incoming leads to the right agent automatically based on rules the team configures.
Reporting & Team Leaderboards — Advanced reporting, leaderboards, and accountability tracking give team leads visibility into agent performance for coaching.
250+ Integrations — Connects to 250+ real estate lead sources, website providers, and third-party tools, including a Zillow Pro integration for converting Zillow leads.
Mobile Apps — Native mobile apps give agents on-the-go access to contacts, tasks, and communications.
Pros & Cons
Pros
Deep real estate lead-source ecosystem with 250+ integrations, including Zillow Pro for converting Zillow leads
Combines CRM, calling/texting, automation, and team coaching/reporting tools in one platform
Open-system design avoids locking agents into a single vendor's lead sources
14-day free trial with no credit card required, plus 7-day-a-week phone and email support on every plan
Used by a large share of the highest-volume real estate teams in the US, suggesting strong fit for growing teams
Cons
Entry-level Grow plan does not include calling, which is a $39/user/month add-on
Pro and Platform plans require a minimum team size (10 and 30 users respectively) before per-user pricing kicks in, which can be costly for smaller teams that want those tiers
Built specifically for real estate, so it isn't a fit for businesses outside that industry