Franko Review, Pricing & Features

Franko is a Shopify app that turns NPS into AI conversations and ranks what hurts retention. Plans start at $99/month. Features, pricing, and verdict.

Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026

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Category
Surveys
Pricing
Subscription, from $99/month
Verified
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Last updated
October 26, 2026
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What is Franko?

Franko is a Shopify app for subscription brands that replaces static NPS surveys with AI-led conversations. Customers receive a branded email, give a 0-10 score, and then answer follow-up questions in a chat format instead of filling in a form. The company describes the idea as NPS as a conversation rather than a number and a text box.

Responses are analyzed into an evidence-backed ranking of customer problems and, on the higher plan, a ranking of what drives loyalty and referrals. Each item links to the customer quotes behind it, so teams can see what hurts retention and growth without reading every transcript.

How does Franko work?

Setup happens inside Shopify admin. A merchant installs the app, connects the store, and customizes the email and chat. Branded NPS emails then go out to customers on a schedule the merchant controls, and that schedule can be paused, resumed, or adjusted at any time.

Customers chat for a few minutes with an AI agent trained on the business. In the site's example, the agent asks about the score, the biggest reason behind it, and what could be improved. The site says that after 50 responses the patterns become clear, and that every interview is then classified into problems and outcomes.

Key features of Franko

The Problems table ranks friction points by impact. Each row shows how many interviews mentioned the issue, the share of detractors, and detractor lift, plus a department label such as Product or Subscription. The Outcomes table lists what the best customers value and how it relates to repurchase behavior. Any row expands to show all supporting quotes.

Around the tables, Franko provides an NPS dashboard with score, trends, and distribution, AI summaries, and full transcripts. Data can be exported as CSV or in LLM-ready formats. Smart links support email, SMS, and URL delivery, with Klaviyo integration for automated email sending.

Key Features

Pros & Cons

Pros

  • Replaces static NPS forms with AI conversations that ask why, producing richer feedback than a score and text box.
  • Problems table ranks friction points with interview counts, detractor share, and detractor lift.
  • Every ranked item links to the customer quotes behind it, so findings can be checked.
  • Unlimited NPS interviews on listed plans, with no per-response limits.
  • Setup and customization happen inside Shopify admin, and emails run on a schedule.
  • Exports in CSV and LLM-ready formats.

Cons

  • Built for Shopify subscription brands, so it does not suit other platforms or business models.
  • Plan details differ between the homepage and pricing page, so buyers should confirm what each tier includes.
  • The Outcomes table and marketing quotes appear to require the higher-priced Pro plan.
  • Insights depend on response volume, with patterns becoming clear only after about 50 responses.

Pricing

Frequently Asked Questions

What is Franko?

Franko is a Shopify app for subscription brands that turns NPS into an AI-led conversation. It sends branded emails, chats with customers about their score, and ranks the problems hurting retention using their own words.

How much does Franko cost?

The pricing page lists Growth at $99 per month and Pro at $199 per month. Both include unlimited NPS interviews. For more than 1,000 responses a month, customers are asked to contact Franko about Enterprise pricing.

Does Franko have a free trial?

The homepage pricing card for the $99 per month plan says a free trial is included. The pricing page does not mention a trial, so check the current terms when installing.

How is Franko different from a regular NPS survey?

A regular survey collects a number and a text box. Franko asks follow-up questions in a chat, then classifies the answers into ranked problems and outcomes with the supporting quotes.

Does Franko work with Klaviyo?

Yes. The Growth plan lists smart links for email, SMS, and URL, with Klaviyo integration for automated email delivery.

Who is Franko best for?

It is aimed at Shopify subscription brands that want to understand what hurts retention and what drives loyalty. Retention, growth, and product teams are the likely users.

How long does it take to get insights from Franko?

Setup is described as taking minutes inside Shopify admin. The site says that after 50 responses, the patterns become clear.

Can Franko export its data?

Yes. Plans include data export in CSV and LLM-ready formats, along with AI summaries and full transcripts.

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