Oncrawl Review, Pricing & Features

Oncrawl review 2026: enterprise technical SEO crawling and log file analysis, now part of BrightEdge. Features, pricing model, pros, cons and alternatives.

Category
SEO
Pricing
Custom, from Custom (contact sales)
Verified
Not yet
Last updated
July 19, 2026
Founded
2013
Headquarters
Bordeaux (Mérignac), France; now operates as part of BrightEdge
Web AppAPIAI

Overview

Oncrawl was founded in 2013 in Bordeaux, France by François Goube and Tanguy Moal to build a more powerful, accessible technical SEO crawler for large and complex websites. It raised several million dollars from French investors before being acquired by BrightEdge, a major enterprise SEO platform, in February 2022.

Since the acquisition, Oncrawl has continued operating under its own brand as BrightEdge's dedicated technical crawling and log file analysis product, aimed at enterprise SEO teams managing very large sites.

Key Features

Oncrawl combines crawl data with real server log files to show exactly how search engine crawlers behave on a site, including crawl frequency, crawl budget waste and orphan pages, and correlates that behavior with organic traffic and rankings.

It also offers JavaScript rendering for SEO analysis of JS-heavy sites, a SQL-like Data Explorer for building custom cross-referenced reports, structured data monitoring, crawl-over-crawl comparison, and integrations with Google Search Console and Google Analytics.

Pricing

Oncrawl no longer publishes self-serve pricing since becoming part of BrightEdge in 2022; access is arranged through a sales and demo process rather than an online checkout.

Pricing is generally understood to scale with crawl volume, log file data volume and the broader scope of an organization's BrightEdge relationship, positioning it firmly as an enterprise-tier purchase.

Key Features

Pros & Cons

Pros

  • Genuinely deep log file analysis built for very large, complex websites
  • Flexible custom reporting via a SQL-like Data Explorer
  • Strong JavaScript rendering support for modern, JS-heavy sites
  • Backed by BrightEdge's broader enterprise SEO resources since the 2022 acquisition
  • Established track record since 2013 with enterprise ecommerce and publisher clients

Cons

  • No public self-serve pricing; requires a sales conversation to get a quote
  • Overkill and cost-prohibitive for small to mid-sized websites
  • Steeper learning curve than lighter desktop crawlers like Screaming Frog
  • Increasingly positioned as part of the broader BrightEdge suite rather than a fully independent product
  • Log file analysis requires access to and comfort working with raw server logs

Pricing

Frequently Asked Questions

Is Oncrawl still an independent company?

No, Oncrawl was acquired by BrightEdge in February 2022 and now operates as part of BrightEdge's product portfolio, though it continues under its own brand name.

How much does Oncrawl cost?

Oncrawl does not publish self-serve pricing; you need to contact sales or book a demo to get a quote, and pricing typically scales with crawl and log file volume.

What is Oncrawl best used for?

Oncrawl is best used for technical SEO crawling and log file analysis on very large, complex websites such as ecommerce catalogs, marketplaces and large publishers.

Does Oncrawl analyze server log files?

Yes, log file analysis is one of Oncrawl's core capabilities, showing exactly how search engine crawlers behave on a site.

Who founded Oncrawl?

Oncrawl was founded in 2013 in Bordeaux, France by François Goube and Tanguy Moal.

Does Oncrawl support JavaScript SEO analysis?

Yes, Oncrawl can crawl and render JavaScript-heavy pages to surface SEO issues that a standard HTML-only crawler would miss.

What are alternatives to Oncrawl?

Common alternatives include Screaming Frog, Botify, Lumar (formerly Deepcrawl), Sitebulb and ContentKing.

Comparisons

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