Serpstat is an all-in-one SEO platform for keyword research, backlinks, rank tracking and audits. See 2026 pricing plans, features, pros and cons.
Serpstat is an all-in-one SEO platform founded in 2013 in Odesa, Ukraine, originally built as an internal keyword research tool at the digital marketing agency Netpeak before launching publicly as a standalone SaaS product in 2015.
The company remains headquartered in Odesa and employs roughly 80 people spread across several Ukrainian cities as well as international team members, reporting more than 1.1 million users worldwide with particularly strong adoption in Central and Eastern Europe, the DACH region, and Latin America.
Serpstat bundles five core SEO functions, keyword research, backlink analysis, rank tracking, technical site audit, and competitor analysis, into a single subscription, positioning it as a lower-cost alternative to broader suites like Ahrefs and Semrush.
Keyword research tools let users discover keyword ideas, search volume, and difficulty scores, along with the ability to explore competitor keyword gaps and content opportunities across multiple search engines.
The backlink analysis module tracks a domain's link profile, including new and lost backlinks, referring domains, and anchor text distribution, helping users monitor off-page SEO health over time.
The technical site audit tool crawls a website to identify on-page and technical SEO issues, while rank tracking monitors keyword positions over time across desktop and mobile search results.
Serpstat offers a 7-day free trial with no credit card required, letting users test the platform's core modules before committing to a paid plan.
Paid plans are tiered by usage and team size: the Individual plan starts at $50 per month billed annually, the Team plan is $100 per month billed annually, and Team x2 is $169 per month billed annually.
The top Agency plan costs $410 per month billed annually and is designed for agencies managing SEO for multiple clients; annual billing across all tiers saves roughly 27 percent compared to paying month to month.
Serpstat is used for keyword research, backlink analysis, rank tracking, technical site audits, and competitor analysis in one platform.
Serpstat is headquartered in Odesa, Ukraine, and was founded in 2013.
Serpstat's Individual plan starts at $50 per month billed annually, scaling up to $410 per month for the Agency plan.
Yes, Serpstat offers a 7-day free trial that does not require a credit card.
Serpstat is a Ukrainian company offering a broader bundled toolset including keyword research and competitor analysis, while Seobility is a German company focused more narrowly on audits, rank tracking, and content optimization at lower price points.
Sitebulb is primarily a dedicated technical SEO crawler and audit tool, while Serpstat is a broader all-in-one SEO suite that also includes keyword research, backlink analysis, and rank tracking.
Serpstat's interface is available in English, Ukrainian, Russian, and Spanish.
Serpstat was founded in 2013 by Oleg Salamaha and Artem Borodatyuk, originally as an internal tool at the agency Netpeak.