SpyFu pricing starts at $29/month. See competitor keyword research, PPC, and backlink features, plans, pros and cons of this SEO tool.
Category
SEO
Pricing
subscription, from $29/month (billed annually)
Verified
Not yet
Last updated
July 19, 2026
Founded
2005
Headquarters
Scottsdale, Arizona, USA
Free PlanWeb AppAPIAIFreemium
What Is SpyFu
SpyFu is a competitor intelligence tool for SEO and PPC marketers that shows which keywords a domain ranks for organically, which keywords it bids on in Google Ads, and how its ad copy and rankings have changed over time.
Founded in 2005 and based in Scottsdale, Arizona, SpyFu built its reputation on historical search and ad data, giving users the ability to look back over a decade of a competitor's SEO and paid search activity.
Key Features
The core workflow starts by entering a competitor's domain to pull organic keyword rankings, estimated traffic, PPC keywords, ad history, and backlinks, all searchable and filterable by position or search volume.
The Kombat tool compares up to three domains at once to visualize keyword overlap and gaps, while Backlink Kombat surfaces sites linking to competitors but not to you, and RivalFlow uses AI to recommend content and keyword opportunities based on competitor gaps.
Pricing
SpyFu offers three tiers: Basic at 29 dollars per month (annual billing), Pro plus AI at 89 dollars per month (annual billing), and Team or Agency at 187 dollars per month (annual billing), each roughly 25 percent higher when billed monthly instead of annually.
There is no permanently free plan, but every tier is covered by a 30-day money-back guarantee, and higher tiers unlock more historical data, tracked keywords, exports, and user seats.
Key Features
Competitor Keyword Research — See every organic keyword a domain ranks for in the top 100 results, including search volume, position, and estimated clicks.
PPC Ad History — View a competitor's historic Google Ads copy and the keywords they have bid on going back more than a decade.
Kombat Keyword Overlap — Compares up to three domains in a Venn-diagram style view to find shared and missed keyword opportunities.
Backlink Analysis and Backlink Kombat — Identify a competitor's backlink profile and find sites linking to rivals but not to your own domain.
Rank Tracking — Track weekly keyword ranking changes for your own site and monitor competitors over time.
RivalFlow AI — AI-powered recommendations that flag content and keyword gaps based on competitor performance.
Automated Reporting — Scheduled, white-labelable SEO and PPC reports for clients or stakeholders on higher-tier plans.
Domain and Keyword Exports — Bulk data exports of keyword and competitor data for further analysis outside the platform.
Pros & Cons
Pros
Significantly cheaper than Ahrefs or SEMrush for competitor research
Deep historical PPC ad data going back over a decade
Kombat tool makes keyword gap analysis fast and visual
30-day money-back guarantee on every plan
Simple, focused interface centered on competitor intelligence
Cons
No permanently free plan
Keyword database and site audit depth are lighter than full-suite tools like Ahrefs
Basic plan limits exports and tracked keywords significantly
Additional user seats cost extra even on the Team plan
Less robust technical SEO auditing compared to dedicated crawlers
Pricing
Basic $29/month (annual) or $39/month (monthly) monthly or annual
Pro + AI $89/month (annual) or $119/month (monthly) monthly or annual
Team / Agency $187/month (annual) or $249/month (monthly) monthly or annual
Frequently Asked Questions
How much does SpyFu cost
Plans start at 29 dollars per month billed annually (Basic) up to 187 dollars per month billed annually for the Team or Agency plan.
Does SpyFu have a free trial or free plan
There is no permanently free plan, but every paid plan includes a 30-day money-back guarantee.
What is SpyFu's Kombat tool
Kombat is a keyword overlap comparison tool that visualizes shared and missed keywords across up to three competing domains.
Can SpyFu track my own keyword rankings
Yes, all plans include weekly rank tracking, with higher tiers tracking more keywords per week.
Does SpyFu show competitor PPC ads
Yes, SpyFu shows historical Google Ads copy and bid keywords for any domain going back many years.
How is SpyFu different from Ahrefs or SEMrush
SpyFu focuses specifically on competitor SEO and PPC intelligence at a lower price point, while Ahrefs and SEMrush offer broader technical SEO auditing suites.
Does SpyFu offer an agency plan
Yes, the Team or Agency plan includes multiple user seats, white-label reporting, and API access.
Is SpyFu good for PPC research
Yes, SpyFu is particularly strong for researching a competitor's historical paid search ad copy and bid keywords.