Compare Semrush pricing plans, core SEO and PPC features, and company background in 2026 to decide if the platform fits your marketing stack.
Semrush was founded in 2008 and is headquartered in Boston, Massachusetts. The company went public and now trades on the New York Stock Exchange under the ticker SEMR, employing more than 1,500 people worldwide and serving over 1.8 million marketing professionals across 142 countries.
Originally built around keyword research, Semrush has expanded into a full digital marketing suite of 55-plus tools covering SEO, PPC, content marketing, social media, local search, and AI search visibility, positioning itself as a single platform for most organic and paid marketing workflows.
Semrush's core SEO toolkit includes the Keyword Magic Tool for keyword research, Site Audit for technical SEO health checks including Core Web Vitals, Position Tracking for rank monitoring by location and device, and Backlink Analytics for link-profile and toxic-link analysis.
Beyond core SEO, the platform includes Advertising Research and a PPC Keyword Tool for competitor ad intelligence, a Content Marketing toolkit and SEO Writing Assistant for optimizing content, a social media scheduling tool, and newer generative engine optimization features that track how brands appear in AI-generated answers.
Semrush offers three primary self-serve subscription tiers: Pro at $139.95 per month, Guru at $249.95 per month, and Business at $499.95 per month, each with a discount of roughly 15 to 17 percent when billed annually.
Higher tiers unlock more projects, more tracked keywords, historical data, API access, and extended reporting limits, and Semrush also sells a separate Semrush One bundle with its own Starter, Pro+, and Advanced pricing tiers starting around $199 per month.
Semrush is used for SEO keyword research, technical site audits, rank tracking, backlink analysis, PPC competitor research, and broader digital marketing tasks like content and social media planning.
Semrush's core plans start at $139.95 per month for Pro, $249.95 per month for Guru, and $499.95 per month for Business, with lower rates available on annual billing.
Yes, Semrush is a publicly traded company on the New York Stock Exchange under the ticker symbol SEMR.
Semrush commonly offers limited free trials or a restricted free account for basic lookups, though full functionality requires a paid subscription.
The Semrush interface is available in English, Spanish, German, French, Italian, Portuguese, Turkish, Vietnamese, Chinese, and Japanese.
Semrush is headquartered in Boston, Massachusetts, with additional offices including locations in Pennsylvania, Texas, and the Czech Republic.
Yes, API access is available, primarily on the higher-tier Business plan.
Common alternatives include Ahrefs, Moz Pro, and Ubersuggest, each offering overlapping but differently scoped SEO and marketing research tools.