PlaybookUX is a UX research platform with 8 methods, a 7M+ panel, and AI tools. Plans start at $5,400/year, plus per-participant panel costs.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
PlaybookUX is a user research platform that handles recruiting participants, running studies, analyzing results, and storing findings in a central repository. The company describes it as a platform with everything built in, so teams do not have to combine separate products for interviews, surveys, and information architecture testing.
The platform includes a participant panel of more than 7 million consumers and professionals, eight research methods, AI features, and collaboration tools. Its homepage names News Corp as a customer and quotes a research lead at Microsoft. Pricing combines annual plans with per-participant panel costs.
A team starts by setting up a study, either from scratch, from curated templates, or by pasting in an existing script that the study import tool structures automatically. Screener questions and filters define the audience, who can come from the PlaybookUX panel or from the team's own participant list.
Participants then complete the study. In unmoderated tests, PlaybookUX records their face, voice, and screen. Moderated interviews run in built-in video conferencing with a scheduler. Afterward, teams review transcripts, add notes and tags, clip key moments, build highlight reels, and share reports, with everything searchable across projects.
The method library covers unmoderated testing, moderated interviews, card sorting, tree testing, surveys, first-click, five-second, and preference testing. Each has its own analysis tools, such as dendrograms for card sorts, task success charts for tree tests, and heat maps for first-click tests. Session replays and a Figma integration extend this to live products and prototypes.
AI features include follow-up questions during sessions, executive reports with cross-language support, task summaries that measure sentiment and flag outliers, and a checker that flags leading questions. Synthetic participants are built from a team's own video research. The company says every AI feature can be turned off. An API with an MCP layer connects the platform to other tools.
PlaybookUX is an all-in-one research platform for recruiting participants, running qualitative and quantitative studies, and analyzing results. It includes methods such as unmoderated testing, moderated interviews, card sorting, tree testing, and surveys, along with AI features and a research repository.
Scale is $5,400 per year and Pro is $8,800 per year. Enterprise pricing is custom, and Self-serve uses pay-per-use panel credits. Panel participants cost $65 each for unmoderated studies of 10-15 minutes and $115 each for moderated interviews, plus $55 per additional 30 minutes.
The sources do not mention a free trial or free plan. A Self-serve plan with instant sign-up exists, but it uses pay-per-use panel credits and is limited to 50 sessions annually.
It suits UX researchers, product managers, designers, and research operations teams that run many types of studies. Teams that want recruiting, testing, analysis, and a repository in one platform will find it most relevant.
It integrates with Figma for prototype testing. Its API with an MCP layer connects to AI tools such as Claude, Copilot, and ChatGPT, as well as data warehouses and CRMs. SSO works with providers such as Okta, Azure, ADFS, and Google.
Yes. The platform offers a participant CRM and the ability to bring your own participants across all methods and devices. Recruiting from the PlaybookUX panel of more than 7 million people is also available.
Yes. AI features include follow-up questions, executive reports, task summaries, a screener and question checker, a script generator, study import, replay summaries, and synthetic participants. The company says every AI feature is configurable and can be turned off.
The company lists SOC 2 Type II, ISO 27701, and ISO 27001 certifications, available on request. It also lists data encryption at rest and in transit, SAML-based SSO, PII blocking for unmoderated tasks, and a 99.99% uptime SLA.