Probe designs studies, recruits from a 300,000+ panel, and traces insights to quotes. Free for your own audience; paid studies from £25 or £75.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
Probe is a customer research tool that handles the whole study process: writing the brief, recruiting participants, collecting answers, and summarizing results. The company says most tools hand users a blank survey, while Probe drafts the study with them and carries the work through to analysis. The site presents Probe 2.0 as its current release, aimed at people who need real customer evidence without a research team.
Studies can reach two kinds of audience. Users can send a share link to their own customers, community, or list and run it free, or they can recruit from a vetted panel of 300,000+ ID-verified, GDPR-compliant participants. The same builder and analysis apply either way, so a five-question form and a 500-person study use one tool. The site also lists support for 80+ languages.
Probe describes a five-step flow. In Describe, the user writes one paragraph about what they want to learn, and Probe drafts the study and flags leading, loaded, or double-barreled questions. In Recruit, it filters the panel with 300+ filters such as age, location, habits, and job role. In Collect, the study launches to a share link or the panel, and simple studies return in under two hours.
In Synthesize, AI groups answers into themes, and each theme links to the exact quotes behind it, with reliability scores. The fifth step, Compound, keeps workspace memory, so Probe knows the business, remembers earlier questions, and suggests what to learn next. The site presents this as a way for later studies to start further ahead than the first one.
The live dashboard shows responses as they arrive, with grouped themes, objections, and reliability notes. Percentages carry a statistical check; the sample dashboard shows a 95% confidence interval of ±6.4 percentage points at n=214, using a Wilson interval. Probe also flags counter-signals, meaning quotes and groups that disagree with the main finding, so the result is not only the tidy story.
Other capabilities include study design help from the Probe agent, every question type on any device, and a findings deck that can be shared by link. Participants are ID-verified and quality-checked, and the panel can be filtered with more than 300 criteria. Unlimited teammates are included in every workspace, and the full analysis comes with both free and paid studies.
Probe is a customer research tool that designs a study, recruits participants, collects responses, and summarizes them into themes. Each theme links back to the real quotes it came from. It can run on your own audience or on a vetted panel.
Studies on your own audience are free up to 10 questions and 25 responses. Larger own-audience studies cost £25 (up to 100 responses), £50 (up to 1,000), or £85 (up to 10,000). Studies where Probe recruits participants start from £75.
Yes. Sending a study to people you already have is free up to 10 questions and 25 responses, every time. The site states this is not a trial, and full analysis is included.
No. The pricing page says there is no minimum contract and no subscription. Users add money to a Research Balance, and the Study Price is set aside when a study goes live.
Probe recruits from a vetted panel of 300,000+ participants described as ID-verified, GDPR-compliant, and quality-checked. They can be filtered with 300+ criteria such as age, location, habits, and job role, in 80+ languages.
The site says simple studies come back in under two hours, from first invite to final response. Time for larger or harder-to-reach audiences is not specified.
Probe's homepage targets founders, product teams, designers, marketers, and agencies. It is most detailed for founders who want to validate positioning, pricing, or a new product before building.
The source pages do not name any integrations. Teams that need connections to other tools should ask the company, for example through a demo.