Compare Typefully and Metricool on pricing, features, platforms, and ratings — both Social Media tools, freemium vs Freemium pricing to decide which fits your…
At a Glance
Typefully
Metricool
Primary category
Social Media
Social Media
Rating
Not documented
Not documented
Pricing model
freemium
Freemium
Starting price
Free
Free; paid plans from EUR 16 per month (about $20 per month billed annually)
Free plan
Not documented
Yes
Free trial
Not documented
Not documented
Platforms
Not documented
Android
Team collaboration
Not documented
Not documented
AI features
Yes
Yes
Public API
Yes
Not documented
Pricing Compared
Starting price reflects the lowest paid tier, not the full cost for every team size or usage level.
Typefully
Free — $0 monthly
Starter — $8/month monthly
Creator — $19/month monthly
Team — $39/month monthly per seat
Metricool
Free — $0 Forever free
Starter — From EUR 16/month (annual) or EUR 20/month (monthly) Monthly or annual
Advanced — Higher tier, priced by brands/seats Monthly or annual
Custom — Custom quote Annual contract
Pros & Cons
Typefully
Pros
Purpose-built writing experience that many creators find better than X's native composer
Clean, minimal interface with fast keyboard-driven workflows
Genuine free plan to try before paying
Strong reputation among the X and LinkedIn creator community
Supports multiple text-first platforms from one editor
Cons
Free plan is very limited, allowing only one scheduled post at a time
AI features are locked behind higher-priced tiers
Narrower platform support than broad social schedulers like Buffer or Hootsuite
No native support for visual-first platforms like Instagram or TikTok
Team plan pricing can add up quickly for larger accounts
Metricool
Pros
Generous free plan usable indefinitely
Combines social scheduling with web and Google Business Profile analytics
Pricing is competitive compared to Hootsuite and Sprout Social
Strong feature set for agencies, including white-labeling
Supports a wide range of networks including TikTok and Threads
Cons
Free plan limited to one profile per network
Advanced reporting and API access require higher-tier plans
Interface can feel dense for first-time users given the breadth of features
Custom/agency plan pricing is not publicly listed
Some advanced integrations (like Zapier) are gated behind the Advanced tier
Use Cases
Typefully
Growing an X audience — Creators use Typefully to draft and schedule threads designed to maximize engagement and follower growth.
Personal branding on LinkedIn — Professionals use Typefully to plan and schedule consistent LinkedIn posts alongside their X content.
Team content operations — Marketing teams use Typefully's collaboration tools to manage multiple brand or founder accounts from one workspace.
Metricool
Solo creator managing multiple platforms — A solo content creator uses Metricool's free plan to schedule posts and track engagement across Instagram and TikTok without paying for a tool.
Agency reporting to clients — A social media agency uses the Advanced or Custom plan to manage dozens of client brands and generate white-labeled performance reports.
SMB tracking paid and organic performance together — A small business marketing team uses Metricool to monitor both organic social posts and Meta/Google ad campaigns in a single dashboard.