Chameleon is a no-code product adoption platform for in-app tours, tooltips, and surveys. Compare 2026 pricing plans, features, and use cases.
Chameleon is a no-code digital adoption platform founded in 2015 by Pulkit Agrawal and Brian Norton and headquartered in San Francisco, California. It lets product, marketing, and customer success teams build in-app user experiences without writing code or relying on engineering resources for every change.
The platform is aimed at product-led-growth use cases: user onboarding, feature announcements and adoption, upsell prompts, and in-product feedback collection, letting non-technical teams launch and iterate on these experiences directly.
Chameleon's building blocks include in-app tours, tooltips, hotspots, and announcement banners built through an embeddable, no-code component system; native NPS and short-form microsurveys for gathering feedback at specific moments in the user journey; a spotlight-style Cmd+K search/help bar (HelpBar) that lets users find features or answers without navigating menus; and AI-powered tools for generating in-app content and running A/B tests. Built-in analytics track how each tour, tooltip, or survey performs — including completion and interaction rates — so teams can iterate based on real usage data.
Chameleon follows a freemium model. HelpBar, its Cmd+K-style in-app search and help widget, is free. Paid plans start with Startup at $279/month, scale to Growth from roughly $1,500/month on annual billing, and top out with custom-priced Enterprise plans for large organizations with advanced security, support, and scale requirements. Pricing scales primarily with monthly active users and the feature set, including AI tools, a team needs.
Chameleon's HelpBar (Cmd+K in-app search and help widget) is free. Full product-adoption features require a paid plan starting at $279/month (Startup).
Chameleon's paid plans start with Startup at $279/month, Growth from roughly $1,500/month on annual billing, and custom-priced Enterprise plans for large organizations.
No. Chameleon is a no-code platform, letting product, marketing, and customer success teams build and launch in-app tours, tooltips, and surveys without writing code.
Chameleon was founded in 2015 by Pulkit Agrawal and Brian Norton, and is headquartered in San Francisco, California.
HelpBar is Chameleon's free, Cmd+K-style in-app search and help widget that lets users find features or content instantly.
Chameleon competes most directly with other digital adoption and product-led-growth platforms such as Pendo, WalkMe, and Userpilot.