Subscription (tiered by monthly active users), custom quote
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Last updated
July 18, 2026
Founded
2013
Headquarters
Boston, Massachusetts, US
Web AppNo-CodeAPIAI
Overview
Appcues is a no-code platform for creating in-app user experiences — product tours, tooltips, checklists, modals, and surveys — aimed at improving user onboarding, feature adoption, and engagement without requiring engineering effort for every change.
Founded in 2013 and based in Boston, Massachusetts, Appcues serves product, growth, and customer success teams, primarily at SaaS and software companies.
Key Features
The platform provides a visual, no-code builder for in-app messages and guided flows, along with user segmentation to target specific cohorts, analytics to measure the impact of experiences on activation and retention, and integrations with common product analytics, CRM, and data tools.
Appcues has added AI-assisted capabilities to help teams draft and launch experiences faster using prompt-driven building.
Pricing and Fit
Appcues prices its Start, Grow, and Enterprise tiers primarily by monthly active user (MAU) volume rather than by feature access — every plan includes the full feature set. Exact prices are not published; prospective customers must contact sales for a quote, though the platform also runs a Spark program for small teams building their first in-app experience.
Key Features
No-code experience builder — Visual editor for creating product tours, tooltips, modals, and checklists without writing code.
In-app surveys and NPS — Collect user feedback and satisfaction scores directly within the product.
User segmentation and targeting — Target in-app experiences to specific user cohorts based on behavior or attributes.
Analytics and reporting — Track how in-app experiences affect activation, feature adoption, and engagement.
AI-assisted building — Prompt-driven tools to help teams draft and launch in-app experiences faster.
Tech stack integrations — Connects with common product analytics, CRM, and data tools used by product and growth teams.
Pros & Cons
Pros
No coding required to build and publish in-app experiences
Every pricing tier includes the full feature set rather than gating features behind higher plans
Built-in analytics to measure the impact of onboarding and engagement flows
Established vendor with over a decade in the product adoption space
Cons
Pricing is not published and requires contacting sales for a quote
Costs scale with monthly active users, which can raise the price significantly for high-traffic products
No published free plan; smaller teams must go through the Spark program or sales
Pricing
Spark Custom
Start Custom
Grow Custom
Enterprise Custom
Frequently Asked Questions
Does Appcues require developers to use?
No. Appcues is built as a no-code platform so product, growth, and customer success teams can build in-app experiences without engineering help.
How is Appcues priced?
Appcues offers Start, Grow, and Enterprise tiers priced primarily by monthly active users (MAUs), published experiences, and reporting history. Exact dollar pricing is not published and requires a sales quote.
Does every Appcues plan include the same features?
Appcues states that every plan includes its full feature set — experience building, targeting, analytics, and integrations — with plans differing mainly by MAU volume and reporting history.
Is there an option for very small teams?
Appcues runs a Spark program aimed at teams under 25 people building their first in-app experience.