WalkMe is an enterprise digital adoption platform for in-app guidance and onboarding, now part of SAP. See features, pricing, and use cases for 2026.
WalkMe is a digital adoption platform (DAP) that helps large organizations get employees to actually use business software effectively. It overlays interactive, step-by-step guidance directly on top of applications like Salesforce, SAP, Workday, and internal enterprise tools.
WalkMe was founded in 2011 in Tel Aviv, Israel by Dan Adika, Rafael Sweary, Eyal Cohen, and Yuval Shalom Ozanna, and later established its headquarters in San Francisco while retaining a significant research and development presence in Israel.
After going public on Nasdaq in 2021, WalkMe was acquired by SAP in a deal announced in June 2024 and completed in September 2024 for approximately 1.5 billion dollars, and now operates as an SAP business unit rather than an independent public company.
WalkMe's platform includes on-screen walkthroughs and smart tips that guide users through unfamiliar software step by step, plus automation tools that can complete repetitive tasks on the user's behalf across supported applications.
Enterprise features include digital adoption analytics that surface where users struggle or abandon workflows, integration with major enterprise applications, and tools for IT and change-management teams to measure software ROI and rollout success at scale.
WalkMe does not publish self-serve pricing; costs are quoted individually based on the number of applications covered, end users guided, and modules purchased (guidance, automation, analytics, insights).
As an enterprise-grade platform now under SAP, WalkMe is typically sold through direct sales engagements and annual contracts rather than monthly self-serve subscriptions.
WalkMe is now owned by SAP, which completed its acquisition of the company for approximately 1.5 billion dollars on September 12, 2024.
WalkMe was founded in 2011 in Tel Aviv, Israel, by Dan Adika, Rafael Sweary, Eyal Cohen, and Yuval Shalom Ozanna.
No, WalkMe was delisted from Nasdaq following its acquisition by SAP in September 2024 and now operates as a private SAP business unit.
WalkMe does not publish fixed pricing; costs are quoted individually based on applications covered and number of users.
A digital adoption platform (DAP) provides in-app guidance, automation, and analytics to help users learn and effectively use software applications.
WalkMe targets large enterprises adopting complex internal and third-party software, while UserGuiding and Userpilot focus on lighter-weight, self-serve onboarding for SaaS products.
Yes, WalkMe integrates with and complements SAP applications and is now part of SAP's Business Transformation Management portfolio.
Yes, WalkMe includes automation capabilities that can complete certain repetitive tasks within supported applications on behalf of the user.