Domo is a cloud BI platform with real-time dashboards, 1,000+ connectors, and AI analytics. See 2026 credit-based pricing, features, pros, cons, and…
Domo is a cloud-native business intelligence platform that unifies data integration, a managed data warehouse, dashboarding, low-code app building, and AI-assisted analytics in a single product. It was built to let executives and operational teams see up-to-date metrics on any device, not just data analysts working in a desktop BI tool.
Founded in 2010 by Josh James (previously the co-founder of Omniture) and headquartered in American Fork, Utah, Domo has been publicly traded on the NASDAQ under the ticker DOMO since its 2018 IPO. The company positions itself as an all-in-one alternative to stitching together separate ETL, warehouse, and visualization tools.
Domo ships with more than 1,000 pre-built data connectors covering databases, cloud applications, spreadsheets, and APIs, along with Magic ETL, a visual drag-and-drop data transformation canvas that does not require SQL knowledge.
Domo Everywhere lets organizations embed live, white-labeled dashboards into customer-facing products or portals, while App Studio provides low-code tools for building interactive data apps on top of governed datasets. Domo.AI adds natural-language querying and automated narrative summaries on top of dashboards.
Since 2023, Domo has priced the platform using a consumption-based credit model rather than fixed per-user tiers: customers commit to an annual or multi-year contract for a pool of credits that is drawn down by data-related usage, with all users and core features included from day one.
Domo does not publish list prices; every paid deployment is custom-quoted, and independent analyses of customer contracts put the realistic entry point at roughly $30,000 per year. A free 30-day full-featured trial with unlimited users is available without a credit card.
Domo is not permanently free, but it offers a 30-day full-access trial with unlimited users and no credit card required. Ongoing use requires a paid, custom-quoted contract.
Domo uses a consumption-based credit model. Customers commit to a pool of credits through an annual or multi-year contract, and credits are consumed based on platform usage such as data processing and refreshes, rather than a fixed price per named user.
Domo was founded in 2010 by Josh James, who previously co-founded and sold the web-analytics company Omniture to Adobe.
Yes. Domo, Inc. has traded on the NASDAQ under the ticker DOMO since its June 2018 initial public offering.
Common alternatives include Tableau, Microsoft Power BI, Google Looker, and Qlik Sense, along with embedded-analytics specialists such as Sisense.
Yes. Domo Everywhere is a dedicated embedding and white-labeling framework that lets companies surface live Domo dashboards inside their own customer-facing applications.