Keap, formerly Infusionsoft, review covering CRM, email and SMS automation and invoicing pricing from about 249 dollars per month, plus alternatives.
Category
CRM
Pricing
Subscription, from Approximately $249/month (Pro plan, billed annually)
Verified
Not yet
Last updated
July 18, 2026
Founded
2001
Headquarters
Chandler, Arizona, United States
Web AppiOSFree TrialAndroidAPI
Overview
Keap was founded in 2001 in Chandler, Arizona by Clate Mask and Scott Martineau as eNovaSys, rebranded to Infusionsoft in 2004, and rebranded again to Keap in 2019 to simplify its product for non-technical small business owners. Thryv acquired Keap in 2024.
The platform combines a contact-record CRM, marketing automation, sales pipeline management, and invoicing into one system aimed at small and service-based businesses.
Key Features
Keap's core is a CRM paired with a visual automation builder for multi-step email and SMS sequences triggered by customer behavior, alongside a sales pipeline for tracking deals.
Additional tools include landing page and form builders, appointment scheduling, quote and invoice generation with payment collection, and a mobile app for managing contacts and communication on the go.
Pricing
Keap's current plans are Pro at roughly $249 per month, Max at roughly $299 per month, and Ultimate at roughly $349 per month, billed annually, each including two user licenses with contact limits that scale by tier.
Additional users cost roughly $39 to $59 per month each, and new Pro and Max customers are generally required to purchase a one-time Kickstart onboarding package priced at roughly $499 to $999, with optional SMS and voice minute bundles available on top.
Key Features
Contact CRM and sales pipeline — Tracks every customer interaction, deal stage and pipeline status in one system.
Email and SMS automation — Visual automation builder for multi-step, behavior-triggered marketing sequences.
Landing pages and web forms — Built-in tools for capturing leads directly into the CRM.
Appointment scheduling — Lets prospects and customers book time directly with the business.
Quotes, invoicing and payments — Generate quotes and invoices and collect payments without a separate tool.
Mobile app — Manage contacts, calls and texts from a phone while away from the desktop.
Campaign automation engine — The legacy Infusionsoft automation engine for complex, multi-step marketing workflows.
Reporting dashboards — Track marketing and sales performance across campaigns and pipelines.
Pros & Cons
Pros
Deep, purpose-built automation engine for small business workflows
Combines CRM, marketing and invoicing and payments in one platform
Long track record of over twenty years refined specifically for small business needs
Mobile app supports on-the-go contact and communication management
Backed by Thryv's resources following the 2024 acquisition
Cons
Relatively high starting price for a small-business tool
Mandatory one-time Kickstart onboarding fee for new Pro and Max customers
Additional user seats and contact-tier upgrades add up quickly
Steeper learning curve than lighter competitors like ActiveCampaign
Text and voice marketing capacity is metered with overage charges
Pricing
Pro Approximately $249/month Billed annually
Max Approximately $299/month Billed annually
Ultimate Approximately $349/month Billed annually
Frequently Asked Questions
What was Keap previously called?
Keap was previously known as Infusionsoft before rebranding in 2019, and before that as eNovaSys.
Who founded Keap?
Keap was founded in 2001 by Clate Mask and Scott Martineau in Chandler, Arizona.
Who owns Keap now?
Keap has been owned by Thryv, a small-business software company, since 2024.
How much does Keap cost?
Keap's plans run roughly from $249 per month for Pro to $349 per month for Ultimate, billed annually, plus additional user and onboarding fees.
Does Keap charge for onboarding?
Yes, most new Pro and Max customers must purchase a one-time Kickstart onboarding package priced at roughly $499 to $999.
Who are Keap's main competitors?
Keap's main competitors include HubSpot, ActiveCampaign and entry-level Salesforce products.