Apptivo is a cloud-based business management suite, founded in 2009 and headquartered in Fremont, California, that combines CRM, help desk, field service, and campaign management in one integrated platform rather than as separate point solutions.
The company reports over 200,000 customers across 194 countries and provides industry-specific configurations for sectors such as travel & hospitality, real estate, retail & wholesale, manufacturing, and utilities & energy.
Key Features
Core apps include Sales CRM for lead and opportunity management, a Help Desk ticketing system, Field Service for mobile workforce management, and Campaigns for marketing. Users can also build custom apps and workflows without coding, and connect external systems via smart APIs and integrations.
Pricing
Apptivo uses per-user-per-month subscription pricing with a 14-day free trial. Publicly reported tiers include a free Starter plan for one user, then Lite (~$15/user/month), Premium (~$25/user/month), and Ultimate (~$40/user/month) billed annually, plus a custom Enterprise plan.
Key Features
Sales CRM — Manage leads, opportunities, and sales pipelines with automation.
Help Desk — Ticketing system for tracking and resolving customer support requests.
Field Service — Tools for managing and dispatching a mobile workforce.
Campaigns — Plan and track marketing campaigns alongside sales data.
No-code customization — Build custom apps and workflows without writing code.
Native mobile apps — Dedicated apps for iOS, Android, and Windows.
Pros & Cons
Pros
Broad, all-in-one suite covering CRM, help desk, field service, and marketing
Free Starter tier and low-cost entry-level paid plans relative to enterprise CRM suites
No-code customization for building app-specific workflows
Industry-specific configurations for several verticals
Cons
Breadth of modules can mean a steeper learning curve than single-purpose CRM tools
Higher tiers needed to unlock more advanced automation and reporting
Some reported pricing figures vary slightly across third-party sources, so current plan details should be confirmed on Apptivo's own pricing page
Pricing
Starter Free N/A
Lite ~$15/user/month Annual (higher month-to-month)