Learn what happened to ProfitWell after its 2022 acquisition by Paddle, how ProfitWell Metrics works today, and whether it still fits your SaaS analytics stack.
ProfitWell began in 2012 as Price Intelligently, a Boston-based pricing consultancy founded by Patrick Campbell, before evolving into a full subscription-analytics company known for its free MRR, ARR, and churn-tracking product. After roughly a decade of bootstrapped growth, Paddle acquired ProfitWell in May 2022 for more than 200 million dollars.
Today, ProfitWell operates as ProfitWell Metrics within the Paddle ecosystem. The free metrics dashboard remains available on its own, but the deepest product investment and integration now flows through Paddle's broader payments and subscription billing platform.
ProfitWell Metrics connects to a company's existing billing data (Stripe, Chargebee, Braintree, Paddle Billing, and others) and automatically calculates core subscription metrics including MRR, ARR, churn rate, LTV, and customer counts, without requiring manual spreadsheet work.
Historically, the broader ProfitWell suite also included Retain, an automated churn-reduction tool for recovering failed payments, and Price Intelligently, a pricing strategy service; both capabilities have been folded into Paddle's product and services offering since the acquisition.
ProfitWell Metrics itself remains free to use, with setup that Paddle describes as taking only a few minutes once a billing integration is connected. There is no paid tier for the core metrics dashboard.
Because ProfitWell is now part of Paddle, the meaningful pricing consideration for most businesses is Paddle's own merchant-of-record billing platform, which charges a percentage-based fee on transactions it processes rather than a flat subscription price.
No. Paddle acquired ProfitWell in May 2022 for more than 200 million dollars, and ProfitWell now operates as ProfitWell Metrics within the Paddle product ecosystem.
Yes, ProfitWell Metrics remains free to use as of 2026, automatically calculating MRR, ARR, churn, and LTV from a company's connected billing data.
Retain (churn reduction) and Price Intelligently (pricing strategy) were part of the original ProfitWell suite and have been integrated into Paddle's broader product and services offering since the 2022 acquisition.
Yes, ProfitWell Metrics integrates with Stripe as well as Chargebee, Braintree, Paddle Billing, and other common billing and payment processors.
ProfitWell was founded in 2012 by Patrick Campbell in Boston, originally as a pricing consultancy called Price Intelligently.
After the acquisition, ProfitWell founder and CEO Patrick Campbell became Paddle's Chief Strategy Officer.
Paddle acquired ProfitWell in May 2022 for more than 200 million dollars in cash and equity, funded in part by Paddle's 200 million dollar Series D round.
ProfitWell Metrics still integrates with non-Paddle processors like Stripe, Chargebee, and Braintree, so it can be used independently of Paddle Billing, though Paddle's newest features are generally built first for its own billing customers.