PushEngage is a web and mobile push notification platform for marketers. Compare pricing plans, features, pros/cons, and FAQs before you sign up.
Category
Marketing
Pricing
Freemium SaaS subscription, tiered by subscriber volume and feature set, billed monthly or annually, from Free plan available for up to 200 subscribers; paid plans start at $14/month (or $8/month billed annually)
Verified
Not yet
Last updated
July 19, 2026
Founded
2015
Headquarters
Bengaluru, India, with a US corporate entity registered in Wilmington, Delaware
Free PlaniOSAndroidAPIAIFreemium
Overview
PushEngage is a push notification marketing platform that lets websites and mobile apps re-engage visitors through opt-in browser and app push notifications, without needing an email address or phone number. Founded in 2015, the company operates primarily out of Bengaluru, India.
The platform is aimed squarely at marketers who want an automation-first channel: drip sequences, cart and browse abandonment recovery, and segmentation are built around driving repeat visits and conversions from an existing audience rather than acquiring new traffic.
Key Features
PushEngage supports both web push (desktop and mobile browsers) and native mobile app push via Android and iOS SDKs, alongside a multi-channel chat widget. Campaigns can be sent instantly, scheduled, or triggered automatically based on user behavior such as cart abandonment or inactivity.
Segmentation and geo-targeting let marketers narrow campaigns to specific subscriber groups, while A/B testing and analytics dashboards (available on higher-tier plans) help optimize send times, copy, and creative for better click-through rates.
Pricing
PushEngage uses a freemium, subscriber-count-based pricing model. The Free plan supports 200 subscribers on one site; paid plans (Business, Premium, Growth) scale from $14 to $60 per month at monthly billing, with meaningful discounts for annual billing.
Businesses that exceed 250,000 subscribers, or need unlimited websites, custom integrations, and dedicated support, move to a custom-quoted Enterprise plan.
Key Features
Web push notifications — Send opt-in browser push notifications to desktop and mobile visitors without collecting email addresses.
Mobile app push (Android and iOS) — Native SDKs let mobile apps send push notifications through the same PushEngage dashboard used for web.
Drip and trigger-based automation — Build welcome sequences and behavior-triggered campaigns such as cart abandonment, browse abandonment, and back-in-stock alerts.
Audience segmentation and geo-targeting — Target notifications to specific subscriber segments based on behavior, location, or custom attributes.
A/B testing — Test notification copy, images, and send times against each other to optimize click-through and conversion rates.
Ecommerce integrations — Native WooCommerce integration (with Shopify and other platform support) powers cart-recovery and price-drop automation.
Multi-channel chat widget — A built-in widget aggregates 20-plus chat and messaging channels alongside push.
Analytics dashboard — Track subscriber growth, campaign performance, and conversion attribution across notification campaigns.
Pros & Cons
Pros
Generous free plan for small sites getting started with push notifications
No-code setup with a simple JavaScript snippet install
Supports both web and native mobile app push from one dashboard
Annual billing offers substantial discounts versus monthly pricing
Segmentation and geo-targeting available even on lower-tier plans
Cons
Pricing scales with subscriber count, which can get expensive for high-traffic sites
Key automation features like A/B testing and drip campaigns require Premium tier or above
Limited to push and chat-widget channels rather than full omnichannel messaging (email, SMS)
Smaller company size than larger competitors, which may affect long-term roadmap pace
Enterprise pricing is not published and requires a sales conversation
Free plan's 200-subscriber cap is quickly outgrown by active sites
Pricing
Free $0/month Monthly
Business $14/month ($8/month billed annually) Monthly or annual
Premium $29/month ($15/month billed annually) Monthly or annual
Growth $60/month ($24/month billed annually) Monthly or annual
Enterprise Custom quote Custom
Frequently Asked Questions
Is PushEngage free to use?
Yes, PushEngage offers a free plan for one website with up to 200 subscribers and 30 campaigns per month; higher subscriber limits and automation features require a paid plan.
How much does PushEngage cost?
Paid plans start at $14 per month ($8 per month billed annually) for the Business tier and scale up through Premium ($29/month) and Growth ($60/month) based on subscriber count and features, with custom Enterprise pricing for larger needs.
What is push notification marketing?
Push notification marketing sends short, clickable alerts directly to a subscriber's browser or mobile device after they opt in, without requiring an email address or phone number.
Does PushEngage integrate with WooCommerce or Shopify?
Yes, PushEngage offers native WooCommerce integration on its Growth plan and above, enabling automated cart-abandonment, browse-abandonment, and price-drop notifications for online stores.
Can PushEngage send both web and mobile app push notifications?
Yes, PushEngage supports web push for browsers as well as native app push notifications for Android and iOS through dedicated SDKs.
When was PushEngage founded?
PushEngage was founded in 2015 and is primarily based in Bengaluru, India, with a US corporate entity registered in Delaware.
What are alternatives to PushEngage?
Common alternatives include OneSignal, PushAlert, and VWO Engage, which offer similar web and app push notification capabilities.
Can I cancel a PushEngage subscription anytime?
PushEngage plans are billed monthly or annually, and like most SaaS subscriptions, cancellation terms and refund policies are outlined on their pricing and billing pages.