CleverTap is an all-in-one customer engagement and retention platform for mobile and web apps. See pricing, features, pros, cons, and FAQs.
Category
Marketing
Pricing
Tiered, usage-based subscription priced primarily on monthly active or tracked users, with custom enterprise pricing, from Custom quote-based pricing; a free trial or demo is typically offered, but exact starting price is not publicly disclosed
Verified
Not yet
Last updated
July 19, 2026
Founded
2013
Headquarters
San Francisco, California, United States (with a major hub in Mumbai, India)
What CleverTap does
CleverTap is a customer engagement and retention platform built for mobile and web application businesses. It combines real-time behavioral analytics, audience segmentation, cross-channel campaign orchestration (push notifications, in-app messages, email, SMS, WhatsApp, and web push), and experimentation tools like A/B testing into a single platform, so growth and product marketing teams can analyze how users behave and then act on that data without stitching together separate analytics and messaging tools.
The platform is commonly used by consumer apps in retail, fintech, media and entertainment, and food delivery to reduce churn, personalize onboarding, and increase customer lifetime value through AI-assisted segmentation and recommendation features and other proprietary technology.
History, funding, and scale
CleverTap was founded in 2013 (originally under the name WizRocket) and is headquartered in San Francisco, with a major research, development, and operations hub in Mumbai, India, plus additional offices across North America, Europe, the Middle East, Latin America, and Asia-Pacific. The company has raised substantial venture funding over multiple rounds and reports serving more than 2000 consumer brands, including Domino's, Levi's, Puma, Swiggy, and Emirates NBD.
How CleverTap is positioned
CleverTap competes primarily with platforms such as Braze, MoEngage, and Iterable in the customer engagement and marketing automation space, differentiating itself around real-time analytics depth, its all-in-one approach that folds analytics and engagement into one product, and strong adoption among mobile-first consumer apps in emerging and high-growth markets.
Key Features
Real-time user behavioral analytics — Tracks and visualizes in-app and web user actions as they happen.
Audience segmentation — Builds detailed user segments based on behavior, demographics, and lifecycle stage.
Cross-channel campaign orchestration — Sends coordinated push notifications, in-app messages, email, SMS, WhatsApp, and web push from one platform.
A/B and multivariate testing — Tests messaging variants and campaign flows to optimize engagement and conversion.
Customer journey automation — Builds automated, trigger-based journeys that respond to user behavior in real time.
RFM and cohort analysis — Segments users by recency, frequency, and monetary value to identify high-value and at-risk cohorts.
AI-powered recommendations and personalization — Uses machine learning to recommend content, offers, and optimal send times per user.
Native SDKs for mobile and web — Provides SDKs for iOS, Android, and web to capture events without heavy custom engineering.
Pros & Cons
Pros
Combines analytics and multi-channel engagement in a single platform, reducing the need for separate point tools
Strong support for high-volume, mobile-first consumer apps with real-time processing
Wide range of native channels, including WhatsApp and SMS alongside push and email
Established track record with large, recognizable consumer brands across multiple industries
Global infrastructure and support presence across North America, Europe, the Middle East, and Asia-Pacific
Cons
Pricing is not publicly published and requires a sales conversation, making budget comparison harder for smaller teams
The platform has a steep learning curve given the breadth of analytics and campaign features
Costs can scale quickly as monthly active user volume grows
Some users report that advanced segmentation and journey features require significant onboarding investment to use effectively
As an all-in-one platform, it may include more capability than teams that only need basic push notifications actually require
Frequently Asked Questions
What is CleverTap used for?
CleverTap is used by mobile and web app businesses to analyze user behavior, segment audiences, and send personalized cross-channel campaigns to improve engagement and retention.
How much does CleverTap cost?
CleverTap uses custom, usage-based pricing tied to monthly active or tracked users, and exact starting prices are not publicly disclosed; prospective customers request a quote.
When was CleverTap founded?
CleverTap was founded in 2013, originally under the name WizRocket.
Where is CleverTap headquartered?
CleverTap is headquartered in San Francisco, California, with a major hub in Mumbai, India, and additional global offices.
What channels can CleverTap send campaigns through?
CleverTap supports push notifications, in-app messages, email, SMS, WhatsApp, and web push from a single platform.
Who are CleverTap's main competitors?
CleverTap primarily competes with Braze, MoEngage, and Iterable in the customer engagement and retention platform space.
Does CleverTap offer a free trial?
CleverTap has historically offered a free trial or demo period for prospective customers; availability and length should be confirmed directly with CleverTap.
Does CleverTap support web apps or only mobile apps?
CleverTap supports both mobile apps (iOS and Android) and web applications through its respective SDKs.