MoEngage review 2026: an AI-driven customer engagement platform for email, push, SMS and WhatsApp campaigns. Features, pricing tiers, and alternatives.
MoEngage is a customer engagement platform that helps marketing and growth teams run personalized campaigns across email, push notifications, SMS, WhatsApp, in-app messages, and web push from a single system. It combines customer data unification, audience segmentation, and cross-channel orchestration in one platform.
Founded in 2014 in Bengaluru by Raviteja Dodda and Yashwanth Kumar, MoEngage has grown into a dual-headquartered company with hubs in San Francisco and Bengaluru, backed by roughly $458 million in total funding from investors including A91 Partners and ChrysCapital.
MoEngage's AI layer, branded Sherpa AI, powers send-time optimization, churn prediction, and real-time personalization decisions across channels. Its segmentation engine builds live audiences from behavioral and demographic data, and its drag-and-drop journey builder supports complex multi-step campaigns without coding.
The platform also offers customer journey analytics, A/B testing, real-time transactional alerts, and enterprise governance features such as role-based access controls, audit logs, and PII encryption for regulated industries like fintech and healthcare adjacent brands.
MoEngage prices custom contracts based primarily on Monthly Tracked Users (MTU) rather than a flat platform fee. Its two published tiers are Growth and Enterprise, both requiring a quote and typically a minimum one-year commitment.
The Growth plan is reported to start around $4,999 to $5,999 per month depending on monthly active user volume and includes unlimited messaging across supported channels. The Enterprise plan is reported to start around $19,999 or more per month and adds full AI orchestration, dedicated SLAs, and advanced compliance and security controls.
MoEngage is used to run personalized, cross-channel marketing campaigns across email, push, SMS, WhatsApp, in-app, and web push, powered by AI-driven segmentation and send-time optimization.
MoEngage uses custom, quote-based pricing tied to Monthly Tracked Users. Reports indicate the Growth plan starts around $4,999 to $5,999 per month and Enterprise starts around $19,999 or more per month.
MoEngage was founded in 2014 in Bengaluru, India by Raviteja Dodda and Yashwanth Kumar.
Yes, MoEngage supports WhatsApp Business API messaging as one of its core engagement channels alongside email, SMS, push, and in-app messaging.
Sherpa AI is MoEngage's built-in AI engine that powers send-time optimization, churn prediction, and real-time content and channel personalization.
MoEngage, Braze, and Clevertap are all cross-channel customer engagement platforms; MoEngage is often noted for competitive pricing and strong traction in mobile-first markets like India and Southeast Asia alongside its US presence.