Whitespark offers local SEO software for citation building, Google Business Profile management, and rank tracking. Compare tools, services, and pricing.
Whitespark is a local SEO software and services company that helps businesses and agencies improve visibility in local search and map results through citation building, Google Business Profile management, and local rank tracking.
Founded by Darren Shaw in 2005 and headquartered in Edmonton, Alberta, Canada, the company shifted its focus specifically to local search marketing around 2010 and has since built a suite of tools known especially for local citation research.
Whitespark combines self-serve software with optional done-for-you services, so customers can either manage local SEO themselves or hand the work off to Whitespark's team.
The Local Citation Finder identifies where competitors are listed across local directories and aggregators, helping businesses build matching citations that strengthen local search relevance.
The Local Rank Tracker and Local Ranking Grids monitor keyword and map-pack rankings across mobile and desktop, with Ranking Grids tracking up to 225 geographic points to visualize exactly where visibility is strong or weak.
The Local Platform manages Google Business Profiles in bulk across locations and guards against unwanted third-party updates, while Reputation Builder automates review generation and monitoring for multi-location businesses.
Whitespark uses modular, per-product pricing rather than one bundled plan. The Local Platform starts at 1 dollar per month per location, and other tools like the Local Rank Tracker, Local Citation Finder, and Local Ranking Grids scale from roughly 10 to 200 dollars per month depending on volume.
Reputation Builder is priced at about 79 dollars per month per location, with custom pricing for multi-location deployments.
Done-for-you services are priced separately: the Listings Service ranges from 20 to 999 dollars as a one-time fee, the Yext Replacement Service is 399 dollars per location one-time, and full-service SEO packages range from about 499 to 1,999 dollars per month.
Whitespark provides local SEO software and services, including citation building, Google Business Profile management, local rank tracking, and review management.
Pricing is modular by product, starting at 1 dollar per month per location for the Local Platform, with other tools ranging from about 10 to 200 dollars per month depending on features and volume.
Whitespark was founded by Darren Shaw in 2005 and is headquartered in Edmonton, Alberta, Canada.
It is a tool that identifies where competitors have local business citations so users can build matching listings to improve local search relevance.
Yes, including a Listings Service for citation building and cleanup, a Yext Replacement Service, and broader managed local SEO services.
A tool that tracks keyword rankings across up to 225 geographic points around a business to show exactly where visibility is strong or weak.
Whitespark offers a free trial and some limited free tools for users to test the platform before subscribing.
Local SEO agencies, multi-location businesses, and franchises that need to manage citations, rankings, and Google Business Profiles at scale.