App Annie rebranded to data.ai, which Sensor Tower acquired in 2024. See the full history, what changed, and where to get mobile app analytics today.
App Annie was a mobile app store analytics and market intelligence company founded in Beijing in 2010 by Bertrand Schmitt and Yann Lechelle, later headquartered in San Francisco. For roughly a decade, it was one of the most widely cited sources of app download, revenue, and ranking estimates across iOS and Google Play, used heavily by app publishers, investors, and journalists.
In late 2021 to early 2022, the company fully rebranded from App Annie to data.ai, positioning itself as an AI-driven mobile data company. This followed a 2021 SEC enforcement action in which App Annie and its then-CEO were charged with securities fraud for misusing confidential customer data to alter published app performance estimates, resulting in a 10 million dollar penalty.
As data.ai, the company continued operating independently until March 2024, when it was acquired by Sensor Tower, a competing mobile intelligence firm. As of 2026, the appannie.com and data.ai domains display an acquisition notice and redirect visitors toward Sensor Tower, meaning App Annie no longer exists as an independent, purchasable brand or product.
Under both the App Annie and data.ai names, the platform offered estimates and analytics on app store downloads, revenue, and rankings across the App Store and Google Play, along with usage and engagement data, audience insights, and ad intelligence for competitive benchmarking.
It served publishers, investors, and marketing teams who needed to estimate a competitor's download volume or revenue, track category rankings over time, or benchmark their own app's performance against the broader market.
These core capabilities now live on within Sensor Tower's combined product line, which has worked to merge data.ai's data panels and models with its own since the 2024 acquisition.
There is no current independent pricing for App Annie, since the brand and product have been fully absorbed first into data.ai and then into Sensor Tower.
Anyone looking for this type of mobile app market intelligence data today needs to evaluate Sensor Tower's current product and pricing directly, rather than App Annie or data.ai as separate options.
Historically, App Annie and data.ai sold enterprise subscription plans with custom, quote-based pricing rather than public self-serve tiers, a pattern that continues under Sensor Tower.
Not as an independent brand. It rebranded to data.ai around 2021 to 2022, and data.ai was acquired by Sensor Tower in March 2024. The appannie.com domain now redirects to data.ai, which itself displays a notice about the Sensor Tower acquisition.
data.ai is the rebranded name App Annie adopted in late 2021 to early 2022, before it was acquired by Sensor Tower in 2024.
Sensor Tower acquired data.ai in March 2024 in a deal with undisclosed terms.
No independent signup exists; the current login page for data.ai displays an acquisition notice directing users to Sensor Tower.
The company rebranded to data.ai to emphasize an AI-driven data positioning, around the same period it settled SEC charges related to manipulating app performance estimates.
Bertrand Schmitt and Yann Lechelle founded App Annie in Beijing in 2010.
Sensor Tower is the direct successor, having absorbed data.ai's technology, data panels, and much of its team.