AppFolio Property Manager Review, Pricing & Features

AppFolio Property Manager is publicly traded (NASDAQ: APPF) property management software. See 2026 per-unit pricing, features, and pros and cons.

Category
Productivity
Pricing
subscription, from $1.49/unit/month
Verified
Not yet
Last updated
July 19, 2026
Founded
2006
Headquarters
Santa Barbara, California, United States

What Is AppFolio Property Manager

AppFolio Property Manager is cloud-based property management software built by AppFolio, Inc., a publicly traded company (NASDAQ: APPF) founded in 2006 and headquartered in Santa Barbara, California.

The platform is used by landlords and property management companies to run the day-to-day operations of managing residential and commercial rental portfolios, from marketing vacancies and screening applicants to collecting rent and handling maintenance requests.

As of late 2025, AppFolio reported serving more than 22,000 customers managing over 9.4 million units, making it one of the largest cloud property management platforms in the United States.

Key Features

Core features include online listing and leasing tools, automated tenant screening and background checks, digital lease signing, integrated accounting and financial reporting, and online rent payment processing for residents.

Maintenance management tools let property managers track and dispatch maintenance requests and coordinate with vendors, while owner and resident portals give both groups self-service access to statements, payments, and communication.

AppFolio Stack, introduced in 2022, is a marketplace of third-party real estate software integrations, and higher plan tiers add AI-powered workflow automation and the AppFolio Performance Platform for deeper portfolio analytics.

Pricing

AppFolio Property Manager is priced per unit managed per month across three plans: Core starting around 1.49 dollars per unit with a monthly minimum near 298 dollars, Plus around 3.50 dollars per unit with added compliance tools for regulated and affordable housing, and Max around 5 dollars per unit with AI automation and advanced analytics.

Effective per-unit rates generally decrease as a portfolio's total unit count grows, and AppFolio no longer publishes exact current pricing publicly, so property managers should contact AppFolio directly for a quote based on portfolio size and plan.

Key Features

Pros & Cons

Pros

  • Comprehensive, all-in-one platform covering leasing, accounting, payments, and maintenance in one system.
  • Backed by a large, publicly traded, financially stable company with a long operating history since 2006.
  • Per-unit pricing scales naturally with portfolio size rather than charging flat enterprise fees.
  • Extensive customer base and unit count suggest a mature, well-tested platform at scale.
  • AppFolio Stack marketplace extends functionality without needing to switch core systems.

Cons

  • Monthly minimum fees on lower plans can make it less cost-effective for very small portfolios.
  • Current exact pricing is no longer published, requiring a sales conversation to get a firm quote.
  • Advanced AI automation and analytics features are locked behind the highest-priced Max plan.
  • Per-unit pricing model means costs grow directly with portfolio size, which can add up for large operators.

Pricing

Frequently Asked Questions

How much does AppFolio Property Manager cost?

AppFolio prices per unit per month across three plans as of 2026: Core around 1.49 dollars per unit with a monthly minimum near 298 dollars, Plus around 3.50 dollars per unit, and Max around 5 dollars per unit, though AppFolio no longer publishes exact current rates publicly.

Is AppFolio a public company?

Yes, AppFolio, Inc. is publicly traded on the NASDAQ Global Market under the ticker symbol APPF, having completed its IPO in June 2015.

What does AppFolio Property Manager include?

It includes online leasing and marketing, tenant screening, digital lease signing, integrated accounting, online rent payments, and maintenance request management.

Who founded AppFolio?

AppFolio was founded in 2006 in Santa Barbara, California by Klaus Schauser and Jon Walker.

What is AppFolio Stack?

AppFolio Stack, introduced in 2022, is a marketplace of third-party real estate software that integrates with AppFolio's core property management platform.

How many units does AppFolio manage?

AppFolio reported serving over 22,000 customers managing more than 9.4 million residential and commercial units as of December 2025.

What is the difference between AppFolio Core, Plus, and Max?

Core covers essential leasing, accounting, and communication tools, Plus adds compliance tools for affordable and regulated housing, and Max adds AI workflow automation and advanced portfolio analytics.

Who is AppFolio Property Manager for?

It is designed for landlords, property management companies, and real estate operators managing residential or commercial rental portfolios of varying sizes.

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