ClickFunnels is an all-in-one funnel and website builder for entrepreneurs. Compare pricing plans, features, pros, cons, and who it's best suited for.
ClickFunnels launched in October 2014, built by Russell Brunson and Todd Dickerson to let marketers and entrepreneurs assemble complete sales funnels, landing pages, order forms, upsells, and follow-up sequences, without needing a developer or a separate stack of tools. The company grew primarily through Brunson's own marketing audience and bootstrapped its growth without outside venture funding, becoming one of the fastest-growing privately held SaaS companies in North America by the late 2010s.
The current version of the platform, ClickFunnels 2.0, consolidates page building, email/SMS automation, course and membership hosting, affiliate management, and CRM functionality into one product, aiming to replace the need for a marketer to combine a page builder, an email tool, a course platform, and a CRM separately.
Users build funnels visually with a drag-and-drop editor, choosing from templates for opt-in pages, sales pages, checkout flows, and upsell sequences, then connect them into a complete customer journey. Built-in email and SMS marketing automation lets teams follow up with leads and customers without a separate email service provider.
The platform also includes course and membership site hosting for creators selling digital products, an affiliate program manager for running a referral partner program, and, on higher tiers, a custom code editor and API access for teams that want to extend the platform beyond its no-code building blocks.
ClickFunnels offers three monthly plans: Launch at $97/month (1 workspace, 10K contacts, 3 courses), Scale at $197/month (5 workspaces, 75K contacts, API access), and Optimize at $297/month (10 workspaces, 150K contacts). An annual-only Dominate plan costs $5,997/year with 20 workspaces, 400K contacts, and VIP support with private onboarding.
All monthly plans include unlimited funnels and unlimited visitors, and every plan comes with a 14-day free trial. Higher tiers include larger allotments of built-in AI-generated words for on-platform copywriting assistance, along with priority or live-chat support.
ClickFunnels is used to build sales funnels, combining landing pages, checkout flows, upsells, email/SMS follow-up, and course or membership delivery, without needing to code or assemble separate tools.
ClickFunnels starts at $97/month for the Launch plan, with Scale at $197/month and Optimize at $297/month. An annual-only Dominate plan costs $5,997/year. All monthly plans include a 14-day free trial.
ClickFunnels was founded in October 2014 by Russell Brunson and Todd Dickerson, launched without venture capital funding under their entity Etison LLC.
Yes, built-in email and SMS marketing automation is included on all plans, with sending limits that increase at higher tiers.
Yes, ClickFunnels includes course and membership site hosting, with the number of courses allowed increasing by plan tier.
Common alternatives include Kartra, Kajabi, GoHighLevel, and landing-page-focused tools like Leadpages, depending on whether a business needs full funnel/CRM functionality or just page building.