Unbounce is a no-code landing page builder with A/B testing and AI optimization. See its 2026 pricing plans, features, and who it is built for.
Unbounce is a no-code landing page builder and conversion optimization platform that lets marketers create, publish, and test landing pages, popups, and sticky bars without relying on developers.
It was founded in 2009 in Vancouver, Canada, by Rick Perreault, Carl Schmidt, Oli Gardner, and Jason Murphy, making it one of the earliest dedicated landing page platforms in the marketing technology space.
In 2021, private equity firm Thoma Bravo acquired a majority stake in Unbounce, and the company has continued to operate and expand its product line under that ownership, including leadership changes such as CEO Felicia Bochicchio in 2023.
The core builder uses a drag-and-drop editor for landing pages, popups, and sticky bars, with a library of conversion-focused templates spanning industries and campaign types.
Unbounce's built-in A/B testing lets marketers run multiple page variants and measure conversion performance, while its Smart Traffic feature uses AI to automatically send visitors to the variant most likely to convert them based on attributes like device, location, and traffic source.
The platform also supports dynamic text replacement for PPC campaigns, integrations with major marketing and CRM tools, and advanced targeting options including location-based and cookie-based targeting on higher tiers.
Unbounce is priced across three main tiers: Build at 99 dollars per month for unlimited landing pages, popups, and sticky bars with up to 20,000 monthly visitors; Experiment at 149 dollars per month adding unlimited A/B testing; and Optimize at 249 dollars per month adding the AI-driven Smart Traffic feature and advanced targeting.
Annual billing lowers the effective monthly rate on each tier, and all plans include a 14-day free trial before requiring payment.
Unbounce is used to build, test, and publish landing pages, popups, and sticky bars for marketing campaigns without coding.
Unbounce starts at 99 dollars per month for the Build plan, with Experiment at 149 dollars per month and Optimize at 249 dollars per month.
Unbounce was founded in 2009 in Vancouver, Canada, by Rick Perreault, Carl Schmidt, Oli Gardner, and Jason Murphy.
Smart Traffic is an AI feature that automatically routes visitors to the landing page variant statistically most likely to convert them.
Yes, Unbounce offers a 14-day free trial on all its pricing plans.
Private equity firm Thoma Bravo acquired a majority stake in Unbounce in 2021.
Yes, A/B testing is built into the Experiment and Optimize plans, allowing marketers to test multiple page variants.
Common alternatives include Instapage, Leadpages, and landing page tools built into platforms like HubSpot.