Craft is a block-based notes and docs app with AI writing tools, available on Mac, iOS, Windows, and Android. Compare Craft's features and pricing plans.
Craft is a notes, documents, and task app developed by Luki Labs Limited, founded in 2019 by Balint Orosz and headquartered in Budapest, Hungary. It launched first on iOS and iPadOS, later expanding to macOS, Windows, Android, and the web, and was named Apple's Mac App of the Year in 2021.
The company has raised institutional funding, including an $8 million Series A round led by Creandum and a subsequent $12 million Series B round, supporting continued development of its cross-platform document editor and, more recently, AI-assisted writing features.
Key Features
Craft's editor is block-based, letting users build structured notes, documents, and tasks with nested pages and cards, emphasizing visual design and native platform performance. It supports real-time collaboration, shareable document links formatted like polished web pages or PDFs, and offline-first sync across devices.
AI features include writing and editing assistance, with the number of monthly AI credits and available model tiers (Core, Fast, Max) varying by subscription plan.
Pricing
Craft's Free plan includes 1,500 content blocks, 1 GB storage, and 15 monthly AI credits. The Plus plan starts at €4.80/month (billed annually) with unlimited content and storage plus 50 AI credits. Family (€9.00/month) bundles 2-6 Plus accounts, and Team (€50.00/month) bundles up to 10 Plus accounts, with custom pricing for larger groups.
Key Features
Block-based editor — Structures notes and documents using nested, rearrangeable content blocks.
Cross-platform native apps — Available on macOS, iOS, iPadOS, Windows, Android, and web.
AI writing assistance — AI-assisted editing and writing with tiered access to different AI model levels.
Real-time collaboration — Multiple users can edit and comment on documents together.
Shareable document links — Publishes polished, web-page-style or PDF-like versions of documents for external sharing.
Version history — Retains prior document versions, from 7 days on the free plan up to 30 days on Plus.
Offline-first sync — Designed to work offline with sync across devices once reconnected.
Pros & Cons
Pros
Polished, native apps across Mac, iOS, Windows, and Android
Generous free tier with a functional AI credit allotment
Affordable Plus pricing compared to bundling several separate tools
Strong visual design and document sharing formatting
Family and Team plans make multi-user pricing straightforward
Cons
Free plan is capped at 1,500 content blocks and 1 GB storage
AI credits are limited even on the Plus plan (50/month)
Less suited to complex relational databases than tools like Notion or Airtable
Team plan tops out at 10 accounts before requiring a custom sales conversation
Pricing
Free €0/month N/A
Plus €4.80/month (annual) or €8.00/month monthly or annual
Family €9.00/month monthly or annual
Team €50.00/month monthly
Frequently Asked Questions
Is Craft free to use?
Yes, Craft has a free tier with 1,500 content blocks, 1 GB of storage, and limited AI credits; paid plans remove these caps.
What platforms does Craft support?
Craft is available on macOS, iOS, iPadOS, Windows, Android, and as a web app.
Who makes Craft?
Craft is developed by Luki Labs Limited, founded in 2019 by Balint Orosz and headquartered in Budapest, Hungary.
How much does Craft Plus cost?
Craft Plus starts at €4.80 per month when billed annually, or €8.00 per month billed monthly.
Does Craft include AI features?
Yes, Craft includes AI-assisted writing and editing, with the number of monthly AI credits and available AI models varying by plan.