Pallyy is a visual social media scheduler for Instagram grids and more. Compare pricing, features, pros, cons and top alternatives for 2026.
Pallyy is a social media scheduling and management tool founded in 2019 and based in Melbourne, Australia. It is best known for its visual grid planner, which lets users lay out and preview Instagram posts as a grid before they go live, a workflow that has made it popular with agencies and creators who care about feed aesthetics.
Beyond Instagram, Pallyy supports scheduling across Facebook, TikTok, X, LinkedIn, Pinterest, YouTube and Google Business Profile, and bundles a social inbox, analytics, AI caption writing and a link-in-bio tool into one subscription rather than requiring separate add-on products.
The visual grid planner is Pallyy's headline feature, letting users drag and drop scheduled posts to preview how an Instagram feed will look before anything is published. This is paired with multi-platform scheduling and auto-publishing, an AI-assisted caption generator, and approval workflows so agencies can route drafts to clients for sign-off.
A unified social inbox consolidates comments, direct messages and reviews from connected platforms, while built-in analytics track engagement over time. A link-in-bio landing page builder and shared team calendars round out the toolset for agencies managing multiple client accounts.
Pallyy uses a freemium model. The free plan includes 1 social account and 15 posts per month. Paid plans start with Starter at $15/month, then Pro at $25/month, Agency at $99/month, and Scale at $199/month, each raising the number of social accounts (called social sets), users, storage and unlocked features like unlimited posts, AI captions and approval workflows.
Annual billing offers savings of up to 25 percent versus paying monthly. Agencies that need more capacity than their plan includes can add extra social sets or user seats for a flat monthly add-on fee rather than upgrading to the next full tier.
Pallyy is used for scheduling and managing social media posts across multiple platforms, with a particular focus on visual Instagram grid planning.
Yes, Pallyy has a free plan covering 1 social account and 15 posts per month; paid plans start at $15/month.
Instagram, Facebook, TikTok, X, LinkedIn, Pinterest, YouTube and Google Business Profile.
Pallyy was founded by Tim Bennetto in 2019 and is based in Melbourne, Australia, operating as a self-funded, bootstrapped company.
Yes, Pallyy includes a built-in link-in-bio landing page builder.
Both focus on visual Instagram planning, but Pallyy bundles inbox management and link-in-bio tools at generally lower price points than Later.
Yes, approval workflows, shared calendars and multi-user access are available on the Agency and Scale plans.
Yes, engagement and performance analytics are included, with data retention that increases on higher tiers.